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Marketing Executive

1 month ago

Syston UK, Leicester, United Kingdom Recra Consulting Full time

Recra are working in partnership with with a worldwide leader in the design, manufacture, and supply of engineering solutions. We are looking for a Digital Marketing Executive to join their team on a full time, permanent basis.


Responsibilities:

Develop and implement an innovative social media strategy that drives enhancements on engagement, awareness and follower audience.

Drive optimisations to websites that deliver value and quality to customers through improvements to web copy, content, SEO and support associated PPC/ display digital campaigns

Act as brand guardian to ensure all marketing activity brings life to our brand and reflects TOV and brand values

Ongoing monitoring and reporting of campaign progress using various metrics to guide and inform new ideation and tests

Effective monitoring and ownership of content to ensure regulatory and governance approvals as required Ensure marketing activity is within budget and adheres to full regulatory and sign off requirements

Build effective working relationships with internal and external stakeholders


Requirements & Skills:

Excellent understanding of marketing concepts and best practices Strong competency in Microsoft Excel

Knowledge and experience of communications project management Knowledge and experience of verifying ROI

Knowledge of digital accessibility guidelines and best practice, being able to apply these.


Desirable

Experience of designing and delivering email marketing campaigns and email newsletters

Experience/knowledge of Google Analytics

Experience of working in a digital production environment

Audience journey mapping

Experience with WordPress and the Adobe Suite