Marketing Executive
1 month ago
About Us
IMSM Ltd is a leading ISO consultancy firm specialising in delivering high-quality ISO standards to businesses globally. We empower organisations of all sizes to unlock their potential through our professional and straightforward methodology. With a commitment to excellence, innovation, and sustainability, we provide fixed-fee, flexible ISO certification services tailored to each client’s needs. Our mission is to guide companies toward achieving internationally recognised standards, enhancing their operational efficiency and market competitiveness.
About The Job
As a German Marketing Executive, you will play a crucial role in ensuring brand consistency and compliance between the UK and German markets. You will work closely with the marketing team to execute effective marketing strategies that align with IMSM's values and objectives. This position involves supporting the UK Marketing Manager and the Head Office Marketing Team, working alongside Sales Support, Business Development, and Logistics Departments.
Key Responsibilities:
Oversee the execution of marketing strategies across various domains, including:
Website: Plan and manage fresh content updates.
Social media: Develop strategies, manage, and optimize channels.
Email Campaigns: Plan and execute targeted campaigns.
Content Creation: Write articles and blog posts.
Event Management: Organise and attend webinars/networking events
Partnerships: Manage and nurture industry relationships.
- Translation and Localisation: Create and Translate Social Media posts, Blog posts, presentations, case studies, articles and any other internal and external materials or communications.
- Competitive Analysis: Update 'Competitor Analysis Sheets' quarterly to maintain a competitive edge.
- Brand Management: Ensure all marketing materials adhere to the company's brand guidelines and act as a brand guardian to ensure compliance.
- Campaign Support: Collaborate with the marketing team to support specific campaigns and develop marketing strategies. Organise campaigns and manage inbound PPC leads for Germany using HubSpot CRM.
- Webinar Coordination: Assist the Social Media Executive & Marketing Manager in organising and executing Webinars and Podcasts. Support the German team in organising various projects, including logistics and marketing collateral.
- Social Media Management: Manage enquiries and interactions on our German social media platforms. Develop social media content with the global digital marketing team and compose and post online content on the company's website and social media accounts.
- Marketing Content Creation: Write marketing literature such as brochures and press releases to increase the company's presence in the market.
- Marketing Analytics: Engage in marketing analytic techniques to gather important data (social media, web analytics, rankings, etc.).
- Client Communication: Communicate directly with clients to encourage trusting relationships.
- Administration: Undertake daily administrative tasks to ensure the functionality and coordination of the company's activities.
- ISO Standards and Business Knowledge: Build and maintain a good working knowledge of ISO Standards, business, and current affairs.
Marketing Activities:
Involvement in social media, blogs, website updates, LinkedIn posts, leaflets, webinars, video, and e-mail campaigns.
Our Culture and Values
At IMSM, we pride ourselves on fostering a culture of continuous improvement, customer-centricity, and environmental responsibility. Our team is dedicated to delivering exceptional service while minimising our environmental footprint. We believe in empowering our employees through professional development opportunities and promoting a collaborative and inclusive workplace.
Core Values:
- Customer Focus: Placing customers at the heart of everything we do.
- Continuous Improvement: Striving for excellence and innovation.
- Sustainability: Committing to reducing our environmental impact.
- Team Development: Supporting employee growth and learning.
What Will Our Ideal Candidate Bring to IMSM?
Native German speaker with fluency in English; knowledge of French is a big bonus
Previous marketing experience is essential – Industry-Recognised Certification Preferred
Experience developing and implementing comprehensive marketing plans
Strong copywriting skills - you will be writing blogs and articles so you must have strong written communication skills in both German and English
Excellent interpersonal and time management skills
Web Analytics and reporting knowledge
Strong attention to detail and the ability to work independently or as part of a team
Proficiency in Microsoft Office and experience with marketing platforms (e.g., HubSpot, google Analytics, Wordpress, Salesforce etc…).
What We Offer in Return
Competitive salary
23 days of holiday annually
Opportunities for professional development and career growth
Flexible Work Arrangements - Hybrid or remote work options
Company Contributed Pension Scheme
Learning and Development Opportunities - Access to training workshops and courses
Hours of Work
Monday to Friday: 09:00 – 17:00 (BST)
If you're passionate about marketing and looking to make a difference in a dynamic and supportive environment, we encourage you to apply for the German Marketing Assistant position at IMSM Ltd. Join us in our mission to deliver world-class ISO consultancy services and help businesses achieve excellence.
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