ABM Campaign Strategist

1 month ago

Greater Bristol Area, United Kingdom Who+Why Full time

Who+Why are posting this on behalf of a fabulous B2B Marketing consultancy in Bristol. Please enjoy reading the job advert below and click apply if you are happy to work Hybrid from Bristol.


We’ve been working with global brands since 1979, offering the full range of marketing services to our clients. We help build their brand, drive sales, launch products, create award-winning websites, target new audiences, integrate high-performing marketing systems and much, much more. Our entrepreneurial attitude – we ‘say yes more than no’ – is central to our character as an agency, and the candidate should reflect this in their approach to professional life.


We support all our colleagues by giving them autonomy, trust and opportunities to grow and learn in their role. You’ll be working with a talented team who are passionate about what they do in our vibrant Bristol office.


We offer:

· Salary of up to £55k depending on experience

· 4 days working week + Hybrid working

· Flexible working within core hours

· Healthcare Cash Plan

· 23 days of annual leave + 3 days Xmas Shut down

· Company Pension

· Private Medical Insurance

· Cycle to Work


We’re looking for a Campaign Strategist with account-based marketing experience (ABM) to plan and manage effective campaigns from conception through to execution and optimisation. This is a pivotal role for us as you’ll be our go-to for building ABM practices, educating the business on how to present our offering and implementing solutions for our clients to meet their objectives.


It’s a collaborative role, working closely with our client services and creative teams on global clients in a variety of industries with a diversity of challenges, meaning you’ll be continually learning. You’ll be guiding the business on ABM best practices, and introducing industry trends and advancements, so we’re continually improving the way we do things.

About you?

You’ll have held a similar role previously, be a natural problem solver who uses data to make informed decisions and take actionable insights to solve our clients’ biggest challenges. Already familiar with ABM strategies, you’ll also have used ABM technologies - we use DemandBase, 6Sense, and marketing tech such as, LinkedIn Sales Navigator, Campaign Manager, ZoomInfo, Marketo, Pardot, Hubspot and Apollo. You’ll contribute to client briefs, simplifying complex strategies to communicate to our clients. You’ll also use GA4 and other analytical data to proactively make recommendations on the optimisation of client websites and future campaigns.

A typical day?

· Using MarTech tools such as DemandBase and 6Sense to identify and target key audiences

· Leveraging marketing technologies such as LinkedIn Sales Navigator, Campaign Manager, ZoomInfo, Pardot, Hubspot etc. for campaign execution and management

· Closely monitoring campaign performance to refine campaign structures and optimise results

· Researching industry reports and bringing actionable insights to our teams and clients

· Ensuring SEO and PPC teams are integrating both channels into our marketing campaigns

· Collaborating with account managers and our creative director on client calls

· Staying updated with industry trends and advancements so we’re continually improving how we do things

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