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ABM Campaign Strategist

2 months ago

Bristol, Bristol, United Kingdom Who+Why Full time £55,000
About Us

We are a leading B2B marketing consultancy with a rich history of delivering innovative solutions to global brands. Since 1979, we have been helping businesses build their brand, drive sales, launch products, and create award-winning websites.

What We Offer
  • Competitive salary of up to £55k depending on experience
  • 4 days working week + Hybrid working
  • Flexible working within core hours
  • Healthcare Cash Plan
  • 23 days of annual leave + 3 days Xmas Shut down
  • Company Pension
  • Private Medical Insurance
  • Cycle to Work
Job Description

As a Campaign Strategist, you will be responsible for:

  • Planning and managing effective campaigns from conception through to execution and optimisation
  • Building Account-Based Marketing (ABM) practices and educating the business on how to present our offering
  • Implementing solutions for our clients to meet their objectives
  • Collaborating with our client services and creative teams on global clients in a variety of industries with a diversity of challenges
  • Guiding the business on ABM best practices and introducing industry trends and advancements
Requirements
  • Previous experience in a similar role
  • Natural problem solver who uses data to make informed decisions and take actionable insights to solve our clients' biggest challenges
  • Familiarity with ABM strategies and ABM technologies (DemandBase, 6Sense, LinkedIn Sales Navigator, Campaign Manager, ZoomInfo, Marketo, Pardot, Hubspot and Apollo)
  • Ability to contribute to client briefs, simplifying complex strategies to communicate to our clients
  • Experience with GA4 and other analytical data to proactively make recommendations on the optimisation of client websites and future campaigns
A Typical Day

As a Campaign Strategist, you will:

  • Use MarTech tools such as DemandBase and 6Sense to identify and target key audiences
  • Leverage marketing technologies such as LinkedIn Sales Navigator, Campaign Manager, ZoomInfo, Pardot, Hubspot etc. for campaign execution and management
  • Closely monitor campaign performance to refine campaign structures and optimise results
  • Research industry reports and bring actionable insights to our teams and clients
  • Ensure SEO and PPC teams are integrating both channels into our marketing campaigns
  • Collaborate with account managers and our creative director on client calls
  • Stay updated with industry trends and advancements so we're continually improving how we do things