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Brand Strategist

2 months ago

Bristol, Bristol, United Kingdom Who+Why Full time £55,000
About the Role

We are seeking a highly skilled Campaign Strategist to join our team at Who+Why, a leading B2B Marketing consultancy in Bristol. As a key member of our team, you will be responsible for planning and managing effective marketing campaigns from conception to execution and optimization.

Key Responsibilities
  • Develop and implement account-based marketing (ABM) strategies to drive business growth and revenue
  • Collaborate with cross-functional teams, including client services and creative teams, to deliver high-quality marketing campaigns
  • Monitor campaign performance and refine campaign structures to optimize results
  • Stay up-to-date with industry trends and advancements to continually improve our marketing practices
  • Work closely with account managers and our creative director to ensure seamless client delivery
Requirements
  • Proven experience in a similar role, with a strong understanding of ABM principles and practices
  • Excellent problem-solving skills, with the ability to use data to inform decision-making and drive business growth
  • Strong analytical skills, with experience using tools like Google Analytics 4 (GA4) to optimize client websites and future campaigns
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong business acumen, with a deep understanding of the marketing industry and its trends
What We Offer
  • A competitive salary of up to £55,000, depending on experience
  • A 4-day working week, with flexible working hours and a hybrid working arrangement
  • A comprehensive benefits package, including healthcare cash plan, company pension, private medical insurance, and cycle to work scheme
  • 23 days of annual leave, plus 3 days of Christmas shutdown