Chief Brand Strategist
4 weeks ago
Job Title: Chief Brand Strategist
Job Summary:
We are seeking a seasoned brand and marketing executive to lead the strategic direction of Aardman's brands. The successful candidate will be responsible for creating and implementing brand strategies and plans that define measurable expectations and objectives to ensure optimum sales and exploitation.
Key Responsibilities:
- Lead and inspire the marketing team to ensure a common vision for all Aardman's brands in every form of content development and exploitation.
- Oversee global brand strategy plans for each intellectual property across all media, from development to launch.
- Nurture external distributor relationships at a senior level and ensure Aardman maximises their partnership with them.
- Work closely with the Senior sales and marketing team and all stakeholders to ensure the brand and marketing strategies dovetail with the overall commercial development and potential of the Aardman portfolio.
Requirements:
- Proven experience at a senior managerial level in the entertainment business.
- A solid foundation in classic branding principles, with a consumer orientation.
- Experience of managing P&Ls within a strong strategic planning environment.
- Ability to work across a wide range of geographical regions.
About Aardman:
Aardman Animations is an employee-owned, independent and multi-Academy Award and BAFTA award-winning studio. Its work spans feature films, series, commercials, games and interactive entertainment.
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