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ABM Campaign Strategist
2 months ago
About Who+Why
We are a leading B2B marketing consultancy with a rich history of delivering innovative solutions to global brands. Our entrepreneurial spirit and commitment to excellence have earned us a reputation as a trusted partner in the industry.
Our Culture
We pride ourselves on creating a collaborative and dynamic work environment that fosters growth, autonomy, and trust. Our team is passionate about what they do, and we're looking for like-minded individuals to join us on our journey.
What We Offer
- Salary of up to £55k depending on experience
- 4 days working week + Hybrid working
- Flexible working within core hours
- Healthcare Cash Plan
- 23 days of annual leave + 3 days Xmas Shut down
- Company Pension
- Private Medical Insurance
- Cycle to Work
About the Role
We're seeking a highly skilled Campaign Strategist with expertise in account-based marketing (ABM) to join our team. As a key member of our marketing department, you'll be responsible for planning and executing effective campaigns that drive results for our clients.
Key Responsibilities
- Develop and implement ABM strategies that align with client objectives
- Use MarTech tools such as DemandBase and 6Sense to identify and target key audiences
- Leverage marketing technologies like LinkedIn Sales Navigator, Campaign Manager, ZoomInfo, Pardot, Hubspot, and Apollo to execute and manage campaigns
- Monitor campaign performance and refine campaign structures to optimize results
- Research industry reports and provide actionable insights to our teams and clients
- Collaborate with account managers and our creative director on client calls
- Stay up-to-date with industry trends and advancements to continually improve our marketing practices
Requirements
- Previous experience in a similar role, with a strong understanding of ABM strategies and technologies
- Ability to use data to inform decision-making and drive campaign optimization
- Experience with MarTech tools, including DemandBase, 6Sense, LinkedIn Sales Navigator, Campaign Manager, ZoomInfo, Pardot, Hubspot, and Apollo
- Strong analytical skills, with the ability to interpret data and provide actionable insights
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
What We're Looking For
We're looking for a talented and motivated individual who is passionate about ABM and committed to delivering exceptional results. If you're a natural problem solver with a strong understanding of marketing technologies and a desire to continually improve your skills, we'd love to hear from you.