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E-commerce Content Strategist

2 months ago

Bristol, Bristol, United Kingdom Ecommerce Full time
Content Strategist Job Description

We are seeking a skilled Content Strategist to drive impactful ad concept ideation, research, and development for our e-commerce brand. This role is ideal for someone who stays up-to-date on content trends, thrives on competitor research, and can translate winning ideas into high-performing ad strategies across platforms.

Key Responsibilities:

  • Competitor Analysis: Analyze competitors using tools like ad libraries and identify effective content concepts.
  • Concept Development: Research and implement ad concepts that resonate with our brand's voice, drawing inspiration from various formats and relevant brands.
  • Hook Identification and Ideation: Identify successful hooks from our brand and competitors, then iterate, imitate, and ideate new visuals and messaging.
  • Trend Analysis: Review media buyer reports to identify successful trends and apply these insights to upcoming campaigns.
  • Funnel Awareness: Strategize content for each funnel stage, ensuring intentional and targeted messaging.
  • Content Documentation: Develop clear briefs for creators and editors to streamline production and refine systems.
  • Creator Management: Source, onboard, and manage creators through platforms like Insense and Backstage.
  • Content Management Tools: Leverage Air to organize and manage brand assets.

Copywriting Responsibilities:

  • Crafting Engaging Copy: Write persuasive copy for video ads, static ads, and other marketing content.
  • Refining Messaging: Test and iterate ad copy to find effective hooks and messaging approaches.
  • Funnel-Specific Messaging: Tailor copy for each stage of the funnel.

Requirements:

  • Proven experience in content strategy for e-commerce with a focus on ad concepts and competitor research.
  • Strong understanding of funnels and audience targeting.
  • Excellent organizational and communication skills.