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ABM Campaign Strategist

2 months ago


Bristol, Bristol, United Kingdom Who+Why Full time
About the Role

We are seeking a highly skilled ABM Campaign Strategist to join our team at Who+Why, a leading B2B marketing consultancy in Bristol. As a key member of our team, you will be responsible for planning and managing effective campaigns from conception through to execution and optimization.

Key Responsibilities
  • Develop and implement ABM strategies to drive business growth and revenue
  • Work closely with our client services and creative teams to deliver global campaigns across various industries
  • Collaborate with account managers and our creative director on client calls to ensure seamless campaign execution
  • Stay up-to-date with industry trends and advancements to continually improve our marketing practices
  • Use data and analytics to inform decision-making and optimize campaign performance
Requirements
  • Proven experience in ABM strategies and technologies, including DemandBase, 6Sense, and marketing tech such as LinkedIn Sales Navigator, Campaign Manager, ZoomInfo, Marketo, Pardot, Hubspot, and Apollo
  • Strong problem-solving skills and ability to use data to make informed decisions
  • Excellent communication and collaboration skills, with the ability to simplify complex strategies for clients
  • Experience with GA4 and other analytical data to proactively make recommendations on campaign optimization
What We Offer
  • Salary of up to £55k depending on experience
  • 4 days working week + Hybrid working
  • Flexible working within core hours
  • Healthcare Cash Plan
  • 23 days of annual leave + 3 days Xmas Shut down
  • Company Pension
  • Private Medical Insurance
  • Cycle to Work