In-Memory Marketing Officer

1 month ago


Northampton, United Kingdom Motor Neurone Disease Association Full time

In-Memory Marketing Officer

We have an exciting opportunity for an In-Memory Marketing Officer to join our Legacy Fundraising Team at the Motor Neurone Disease (MND) Association. This role is crucial in expanding our in-memory marketing and fundraising activities and help steward our dedicated supporters. 

Directorate Fundraising Location Northampton Map Location NN3 6BJ Salary £32,000 per annum plus benefits Contract Type Permanent Hours 37 hours per week Closing Date 15/08/2024 Documents
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As an In-Memory Marketing Officer, you will work closely with our Legacy Marketing Manager to develop and implement effective in-memory marketing strategies and communication plans. You will build strong relationships with our in-memory supporters, crafting personalised journeys for those giving in memory through third-party platforms. 

Your role will also involve managing relationships with Tribute Fund supporters and leading the communication and stewardship journey both online and offline. You will liaise with external agencies and suppliers, including our Tribute Fund website provider. Promptly responding to supporter queries and resolving issues will be part of your responsibilities, ensuring an excellent experience for all our supporters. 

Collaboration is key in this role. You will work with internal teams, such as direct marketing and community fundraising, to identify new in-memory fundraising opportunities and develop marketing campaigns for existing initiatives. Additionally, you will create engaging marketing materials to support in-memory activities for both new and existing supporters. 

Maintaining accurate records of new Tribute Funds on our database and ensuring supporters are appropriately thanked and communicated with according to their preferences is essential. You will also represent in-memory giving across the charity, working with other teams and volunteers to ensure sensitivity to the needs of those supporting us in this special way. 

Your work will be tracked through monthly reports against objectives and KPIs, ensuring alignment with our organisation’s core values and policies. 

If you are passionate about making a difference and have the skills to support our in-memory fundraising efforts, join us and help shape the future of our vital income stream, supporting those who give in memory of their loved ones. 

Hybrid Working Expectations: Flexibility to attend the office 1 day per week 

(Flexibility to attend the office more regularly on occasion may be required to meet business

We understand the importance of work-life balance and are committed to supporting our employees' needs. We are open to part-time applications and job shares. If you are looking for flexibility, please clearly indicate your preferred working arrangement in your supporting statement.

What are we looking for? 

A highly organised individual who can plan and manage multiple projects within tight deadlines. You should have experience in delivering multi-channel communications to engage diverse audiences and be skilled at leading marketing campaigns across various platforms. 

Strong communication skills are essential, both written and verbal. You will need to create engaging copy for letters, emails, and webpages, as well as possess excellent editing and proofreading skills. Attention to detail is crucial in both your own work and in supporting our valued supporters. 

Proficiency in Microsoft tools and relationship management databases is required. Additionally, you should have strong relationship-building skills, with the confidence to connect with a wide range of supporters, including those in emotional situations. 

For full role responsibilities please view the job description located within the Candidate Pack. 

Our Benefits 

 28 days holiday, rising to 33 days after 5 years’ service, plus Bank Holidays 

Access to UK Healthcare which includes reimbursement for dental appointments, eyecare, Health & Wellbeing screening and therapies 

Access to a 24/7 phone and video GP Service

Life assurance 

Confidential counselling helplines 

Salary sacrifice schemes to include: Cycle to work & Buy and sell annual leave

BenefitHub which offers lifestyle discounts and offers on everyday shopping 

Enhanced pension scheme

Opportunities for training and personal development 

Hybrid working 

How to apply 

Please submit a CV and supporting statement. Your supporting statement should be no longer than one side of A4 and demonstrate how you meet the following areas of the role. 

Experience of delivering multi-channel communications to engage audiences. 

Experience of planning and leading marketing campaigns through a mix of channels and developing marketing resources and literature. 

Excellent communication skills, with the ability to create engaging copy; such as letters, emails and webpages as well as editing and proof-reading skills. 

Where experience is asked for, please give one example showing what you did and what it achieved. Where we require evidence of ability, please explain either how you would approach that particular competence or give an example to support your suitability.

About Us 

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families and carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society. 

We are committed to equality and value diversity. We are working hard to remove perceived and actual barriers to participation for people with and affected by MND, current and future staff, volunteers, and stakeholders. 

We guarantee interviews for disabled applicants that meet the requirements of the role as part of our commitment to the Disability Confident Scheme. Reasonable adjustments can be made as required. 

Important Information 

Adverts may be closed early, and interviews arranged once sufficient applications are received. Early applications are encouraged.

Sponsorship:  This role does not meet the minimum salary criteria to be eligible for sponsorship, we are unable to sponsor candidates for this position.

Reasonable Adjustments and Alternative Applications: Should you need any adjustments to the recruitment process, at either application or interview please contact us for support.

To provide an inclusive application process, we are open to receiving alternative applications from candidates who may find it difficult to complete our online form.

Please contact



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