Head of Marketing Strategy

6 days ago


Northampton, Northamptonshire, United Kingdom EMR | Specialist in Marketing Recruitment Full time £90,000 - £100,000

Marketing Leadership Opportunity

EMR, a specialist in marketing recruitment, is seeking a seasoned marketing professional to lead our marketing efforts as the Head of Marketing. Reporting directly to the UK General Manager, you will play a crucial role in driving our marketing strategy to new heights.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies across all franchise brands, with a strong focus on digital marketing, lead generation, and data analysis.
  • Collaborate with Brand Marketing Managers and the commercial sales leadership team to enhance brand equity and sales pipelines.
  • Digital Marketing:
    • Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
  • Lead Generation:
    • Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities.
  • Performance Analysis:
    • Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
  • Communications and PR:
    • Manage engaging communications and PR campaigns to elevate brand profiles.
    • Ensure social media messaging and campaigns are consistent with the overall marketing strategy.
  • Digital Campaigns:
    • Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
  • Team Leadership:
    • Lead and coach marketing managers to align with the overall franchise strategy.
  • Continuous Improvement:
    • Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.

Requirements:

  • Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
  • Demonstrated team management and digital marketing expertise.
  • Excellent organizational, planning, and communication abilities.
  • Up-to-date knowledge of the latest digital marketing trends and tools.

What We Offer:

A competitive salary range of £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.



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