Marketing Director

6 days ago


Northampton, Northamptonshire, United Kingdom EMR | Specialist in Marketing Recruitment Full time £90,000 - £100,000
Job Description

Head of Marketing

As the Head of Marketing for EMR | Specialist in Marketing Recruitment, you will play a pivotal role in driving our marketing efforts to new heights. With a strong focus on digital marketing, lead generation, and data analysis, you will lead and oversee the marketing strategy for our UK franchise group.

Key Responsibilities:

  • Formulate and lead comprehensive marketing strategies across all franchise brands, collaborating with Brand Marketing Managers and the commercial sales leadership team to enhance brand equity and sales pipelines.
  • Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
  • Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities.
  • Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
  • Manage engaging communications and PR campaigns to elevate brand profiles.
  • Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
  • Lead and coach marketing managers to align with the overall franchise strategy.
  • Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.

Requirements:

  • Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
  • Demonstrated team management and digital marketing expertise.
  • Excellent organizational, planning, and communication abilities.
  • Up-to-date knowledge of the latest digital marketing trends and tools.

What We Offer:

  • A competitive salary range of £90,000 - £100,000.
  • A performance-based bonus.
  • A generous benefits package.

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