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Marketing Director
2 months ago
Job Title: Head of Marketing
Job Summary:
We are seeking an experienced Marketing Director to lead our marketing efforts and drive business growth. As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies across all franchise brands.
Key Responsibilities:
- Strategic Development: Formulate and lead marketing strategies to enhance brand equity and sales pipelines, collaborating with Brand Marketing Managers and the commercial sales leadership team.
- Digital Marketing: Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
- Lead Generation: Partner with leadership to implement strategies that boost inbound lead generation, supporting brand growth and grassroots activities.
- Performance Analysis: Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
- Conversion Focus: Drive improvements in conversion rates and value creation.
- Communications and PR: Manage engaging communications and PR campaigns to elevate brand profiles.
- Social Media Alignment: Ensure social media messaging and campaigns are consistent with the overall marketing strategy.
- Digital Campaigns: Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
- Team Leadership: Lead and coach marketing managers to align with the overall franchise strategy.
- Continuous Improvement: Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.
Requirements:
- Experience: 5+ years in a similar role.
- Expertise: Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
- Technical Skills: Proficient in Google Ads and Google Analytics (GA4).
- Leadership: Demonstrated team management and digital marketing expertise.
- Skills: Excellent organizational, planning, and communication abilities.
- Trends and Tools: Up-to-date knowledge of the latest digital marketing trends and tools.
What We Offer:
A competitive salary range of £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.
