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Marketing Director

2 months ago

Northampton, Northamptonshire, United Kingdom EMR | Specialist in Marketing Recruitment Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing strategies across all franchise brands.

Key Responsibilities
  • Strategic Development: Formulate and lead marketing strategies that align with our business objectives, collaborating with cross-functional teams to enhance brand equity and sales pipelines.
  • Digital Marketing: Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
  • Lead Generation: Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities.
  • Performance Analysis: Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
  • Conversion Focus: Drive improvements in conversion rates and value creation.
  • Communications and PR: Manage engaging communications and PR campaigns to elevate brand profiles.
  • Social Media Alignment: Ensure social media messaging and campaigns are consistent with the overall marketing strategy.
  • Digital Campaigns: Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
  • Team Leadership: Lead and coach marketing managers to align with the overall franchise strategy.
  • Continuous Improvement: Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.
Requirements
  • Experience: 5+ years in a similar role.
  • Expertise: Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
  • Technical Skills: Proficient in Google Ads and Google Analytics (GA4).
  • Leadership: Demonstrated team management and digital marketing expertise.
  • Skills: Excellent organizational, planning, and communication abilities.
  • Trends and Tools: Up-to-date knowledge of the latest digital marketing trends and tools.
What We Offer

A competitive salary range of £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.