Marketing Director

3 days ago

Northampton, Northamptonshire, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Description

Head of Marketing

EMR, a specialist in marketing recruitment, is seeking a highly skilled and experienced Head of Marketing to join our team. As a key member of our organization, you will play a crucial role in driving our marketing efforts to new heights.

Purpose of the Role

Lead and oversee the marketing strategy for our UK franchise group, with a strong focus on digital marketing, lead generation, and data analysis.

Key Responsibilities

  • Strategic Development: Formulate and lead comprehensive marketing strategies across all franchise brands. Collaborate with Brand Marketing Managers and the commercial sales leadership team to enhance brand equity and sales pipelines.
  • Digital Marketing: Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
  • Lead Generation: Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities.
  • Performance Analysis: Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
  • Conversion Focus: Drive improvements in conversion rates and value creation.
  • Communications and PR: Manage engaging communications and PR campaigns to elevate brand profiles.
  • Social Media Alignment: Ensure social media messaging and campaigns are consistent with the overall marketing strategy.
  • Digital Campaigns: Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
  • Team Leadership: Lead and coach marketing managers to align with the overall franchise strategy.
  • Continuous Improvement: Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.

Experience, Skills, and Knowledge

  • Experience: 5+ years in a similar role.
  • Expertise: Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
  • Technical Skills: Proficient in Google Ads and Google Analytics (GA4). Strong knowledge of PPC and SEO as well as working with digital platforms.
  • Leadership: Demonstrated team management and digital marketing expertise.
  • Skills: Excellent organizational, planning, and communication abilities.
  • Trends and Tools: Up-to-date knowledge of the latest digital marketing trends and tools.

Salary and Benefits

The salary range for this position is £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.

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