Senior Marketing Manager
6 days ago
About the Role:
We are seeking an experienced and strategic Head of Marketing to join our team at EMR | Specialist in Marketing Recruitment. As a key member of our organization, you will play a crucial role in driving our marketing efforts to new heights.
Key Responsibilities:
- Strategic Development: Formulate and lead comprehensive marketing strategies across all franchise brands, collaborating with Brand Marketing Managers and the commercial sales leadership team to enhance brand equity and sales pipelines.
- Digital Marketing: Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
- Lead Generation: Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities.
- Performance Analysis: Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
- Conversion Focus: Drive improvements in conversion rates and value creation.
- Communications and PR: Manage engaging communications and PR campaigns to elevate brand profiles.
- Social Media Alignment: Ensure social media messaging and campaigns are consistent with the overall marketing strategy.
- Digital Campaigns: Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
- Team Leadership: Lead and coach marketing managers to align with the overall franchise strategy.
- Continuous Improvement: Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.
Requirements:
- Experience: 5+ years in a similar role.
- Expertise: Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
- Technical Skills: Proficient in Google Ads and Google Analytics (GA4).
- Leadership: Demonstrated team management and digital marketing expertise.
- Skills: Excellent organizational, planning, and communication abilities.
- Trends and Tools: Up-to-date knowledge of the latest digital marketing trends and tools.
What We Offer:
A competitive salary range of £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.
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