Senior CRM Campaign Manager

2 months ago

Watford, United Kingdom Allwyn UK Full time

Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.

About us:

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy.  We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.  Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, large scale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.  

Role Information

This role is offered as an initial fixed term contract until end of May 2025. We offer hybrid working with the expectation that the successful candidate will work from our Watford HQ, twice per week.

 

Role Purpose:
  • Lead the design and development of outbound triggered, transactional campaign activity including Player Protection campaign initiatives.
  • Lead the automated campaign team in the use of new CRM capability to support continuous optimisation of outbound campaign activity.
  • Own the contact strategy and test & learn plan for triggered & automated communications based
  • Responsible for optimising the effectiveness of transactional communications
  • Own the appropriate activation through to retention KPIs

Role Responsibilities:

  • Lead the CRM Automated Campaigns team to deliver world class multi-channel campaign activity.
  • Lead Participant Protection CRM initiatives and communications to TNL digital player base in conjunction with Participant Protection team.
  • Develop and optimise the automated player communications strategy and plans that build engaging relationships with National Lottery players.
  • Responsible for coordinating weekly and quarterly campaign activity, test and learn plans and overseeing successful end to end delivery
  • Accountable for adhering to & developing the CRM Campaign Management Process to ensure successful and agile delivery of campaign activity
  • Work collaboratively with the Data teams to influence the data development roadmap and measurement KPIs to support campaign activity and implementation
  • Interpret information on player behaviour and attitudes from multiple sources to create insight that inform plans & briefs
  • Accountable for leading continuous ‘test & learn’ initiatives to drive campaign optimisation
  • Ensure overall compliance with GDPR and latest legislation relating to new communications channels, data approaches, promotions and messaging
  • Accountable for all critical CRM KPIs including activation, retention, reactivation and x-sell rates
  • Deputise for Senior Communications & Personalisation Manager when required including wider Campaign accountability
  • Collaborate with Allwyn group to propagate best-practice
  • Support on ad-hoc projects as necessary across the department.

Key Measures of Success:
  • Successful scaling & optimisation of CRM Campaign activity and related KPIs

Key Skills and Experience:
  • 6+ years’ experience gained within a B2C, ecommerce environment or agency background
  • Strong CRM experience and expert knowledge of CRM software tools and applications
  • Experience in CRM planning with a history of creating and delivering a multi-channel CRM programme utilising Email, Paid Media, App Push, SMS & Web Push
  • Experience in successfully managing and leading CRM projects from the ground up
  • Experience using analytics packages and communications platforms
  • Exceptional planning background
  • Exceptional communicator - ability to communicate at the highest level both written and verbal
  • Experience of leading a Campaigns or similar CRM team
  • Highly motivated, detail-oriented self-starter
  • Highly organized - proven ability to proactively manage time effectively when handling multiple simultaneous project
  • Highly analytical and data driven.

Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Benefits

  • 34 days paid leave (This includes bank holidays)
  • 2 x Life Days
  • 4 x Salary of Life Insurance
  • Pension: We’ll contribute 8.5%
  • BUPA
  • £500 wellness allowance
  • Income Protection

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