Omnichannel Shopper Manager

6 months ago

Surrey, United Kingdom Colgate-Palmolive Full time

No Relocation Assistance Offered
# 161359 - Surrey, England, United Kingdom

Location: Woking UK

Reporting to: Senior Omni Shopper Marketing Team Lead

Why Work For Colgate Palmolive: 

The learning & development opportunities: You will refine your commercial mindset and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments. The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business. The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally. The Colgate Values: We are Caring, We are Inclusive, and We are Courageous are integral to how we operate every day.

Job Purpose
As an Omnichannel Shopper Manager you will be helping to grow the business by bringing our brands to life, in store and online, through crafting and implementing insight led, outstanding, omnichannel shopper marketing campaigns. You will develop effective strategies to convert shoppers at all points of purchase across the consumer journey, track return on investment (ROI) and optimize our plans. This will involve external collaboration with our retail partners and agencies, as well as internal cross-functional work with our brand marketing and customer development teams. 

What you will do:

Bring our Brand Marketing plans to life at various points of the consumer journey, aligned with our Attention, Consideration, Purchase, Loyalty (ACPL) plans, customer growth strategies and channel or customer specific shopper insights, working closely with Category Management and Insights. Drive sales, margin and customer engagement by delivering innovative shopper experiences, tailored for the right people, right time, right touchpoint, right message. Project manage all shopper marketing execution, within timelines and budgets, by briefing agencies, adhering to customer guidelines, managing legal & marketing artwork approvals, implementing with excellence in store and online. Supervise and share performance of shopper marketing activities across all points of purchase (in store and online) and continuously optimize our plans to increase ROI. Own and supervise shopper budgets, reporting on progress as needed.  Work closely and collaboratively with our retail partners and agencies, as well as internally with our brand marketing and customer development teams. This role requires strong collaborator management and a proactive approach to problem solving.  Be the voice of the shopper within the UK & Ireland commercial organization. Continuously learn and develop as a Shopper Marketing professional, staying ahead of industry trends. Mentor and guide the rest of the commercial team on shopper marketing, digital shopper engagement, retailer media developments, retailer media measurement and optimisation.

Key Competencies

Creativity  Growth mindset  Can do attitude Passionate about the shopper and actionable insights Strong analytical and decision making skills Great at teamwork and collaboration Clear strategic problem solver Strong planning and priority setting Strong interpersonal skills: presenting, influencing and negotiation

And your background holds: 

Degree level qualification or equivalent experience Strong background in packaged goods industry, including proven track record to use innovative marketing skills/practices and formulate plans to deliver key brand and customer goals UK (or similar market) operational experience with exposure to customers and collaboration with broader teams (sales, marketing, category), including relevant eCommerce experience Experience of budget planning and management and financial accountability Understanding of retail environment (RE) Strategy, shopper touchpoints and key customer strategies Experience of working with Tesco, delivering health and beauty campaigns that deliver disruption, creativity and a real point of difference. Strong ability to influence others (needs to be comfortable managing cross organizational relationships)  Innovative - proven ability to champion new initiatives including gaining consensus across the organization and implementing new insights effectively

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