Multichannel Customer Experience Manager

1 month ago


Surrey, United Kingdom Colgate-Palmolive Full time

Job Summary:
As an Omnichannel Shopper Manager, you will be responsible for developing and implementing shopper marketing campaigns that drive sales, margin, and customer engagement across various touchpoints. Your primary goal is to bring our brand marketing plans to life, aligned with our ACPL plans and customer growth strategies, while working closely with Category Management and Insights.

Key Responsibilities:
• Drive sales, margin, and customer engagement by delivering innovative shopper experiences, tailored for the right people, right time, right touchpoint, right message.
• Project manage all shopper marketing execution, within timelines and budgets, by briefing agencies, adhering to customer guidelines, managing legal & marketing artwork approvals, implementing with excellence in store and online.
• Supervise and share performance of shopper marketing activities across all points of purchase (in store and online) and continuously optimize our plans to increase ROI.
• Own and supervise shopper budgets, reporting on progress as needed.
• Work closely and collaboratively with our retail partners and agencies, as well as internally with our brand marketing and customer development teams.

Requirements:
• Degree level qualification or equivalent experience
• Strong background in packaged goods industry, including proven track record to use innovative marketing skills/practices and formulate plans to deliver key brand and customer goals
• UK (or similar market) operational experience with exposure to customers and collaboration with broader teams (sales, marketing, category), including relevant eCommerce experience
• Experience of budget planning and management and financial accountability
• Understanding of retail environment (RE) Strategy, shopper touchpoints and key customer strategies
• Experience of working with Tesco, delivering health and beauty campaigns that deliver disruption, creativity and a real point of difference.



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