Customer Strategy Manager

2 weeks ago

Surrey, United Kingdom Methods Full time

Methods are looking for a Customer Strategy Manager for a new 12 month contract. As Customer Strategy Manager you will help manage and support the European Digital Marketing team developing customer startegies and plans for brand partnership campaigns and marketing programmes to increase contribution to sales and drive customer value.

Customer Strategy Manager

£208.33 pay

Inside of IR35

12 month contract to start in Jan 2024

Responsibilities:

  • You will also support the activation of new digital marketing innovations working with the MarTech and channel teams to plan and facilitate pilot campaigns and wider roll out to EU subsidiaries.
  • Working in partnership with the CRM Team, Campaign Analysts, Data & Technology and other Channel Experts (Paid Media / .com / CRM and more), you will support the development and implementation of customer-led marketing best practices to enhance DTC growth
  • You’ll be responsible for leading innovative marketing projects to drive best in class, industry leading initiatives to drive customer growth, such as the European personalisation strategy
  • Plan digital marketing communications with insight led, engaging content showcasing the clients products aligning to brand and channel guidelines
  • Supporting the delivery of European personalisation strategy by coordinating requirements with the subs and core development teams and managing the content requirements and ongoing content management
  • Write briefs, assess creative, designs and copy, circulate for feedback and approval, create toolkits for the subs so they can implement campaigns locally, brief and work with CRM Ops team to set up and deliver CRM campaigns
  • Build key plans and toolkits to support Brand campaigns across digital marketing channels as well as a building out requirements for budget, assets and timings to support
  • Have a passion for data and personalisation, understanding the feasibility to implement trigger campaigns working with data teams to build recommendations
  • Support the team with activity planning with half busiess reveiws to identify success and learnings for forward planning

To be successful, you will possess the following skills and attributes:

  • 3+ years experience in a strategy focussed role in marketing roles
  • Consumer-oriented approach, ability to build consumer-friendly messaging
  • Outstanding execution skills with strong attention to detail
  • Organised with outstanding work planning and time management skills
  • Keen to understand and find out more about the technolgy that drives personalisation and how it works
  • Excellent communication skills and confident presenting to teams
  • Experience of analysing metrics and data to guide decisions and make recommendations
  • Solutions focussed using initiative to drive projects forwards to meet key deadlines and KPIs
  • Ability to thrive under a fast, pressured environment with conflicting priorities and changing direction
  • Passion for technology and a strong understanding of the sector

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