CRM Customer Strategy Manager

8 hours ago

Surrey UK, South East England, United Kingdom Bodhi Full time

CRM Customer Strategy Manager

Day Rate Contract

£208 p/day Inside IR35

Hybrid 3 days per week in the office


Why Join our Team?


The European Digital Marketing Team’s mission is to deliver a personalized, meaningful, premium experience to Samsung consumers across a multi-touchpoints (CRM, digital media, App, website, e-store) to drive continuous DTC growth. We do this by better understanding our consumer’s needs and behaviours, digital trends and focusing on continuous improvement on our digital channels.


The digital team work closely with multiple internal and external stakeholders to set regional strategy and provide highly specialized skills to drive meaningful change across European markets (16 subsidiaries).


The team aim to create propositions we can deliver to consumers at the right time in their path to purchase, working with all parts of the business (Marketing, Retail, Customer Service, Product Divisions) in Europe, but also with the Suwon Office in Korea, as well as with other regions such as the US.


Your Key Responsibilities:


As Customer Strategy Manager you will help manage and support the European Digital Marketing team developing customer strategies and plans for brand partnership campaigns and marketing programmes to increase contribution to sales and drive customer value.


Working closely with the brand team you will develop strategic digital marketing plans supporting brand campaigns across key channels (CRM email, push, app, .com, paid media). You will be the key point of contact for the brand team on all campaigns to align digital marketing support, budget asks and KPI measurement.


You will also support the activation of new digital marketing innovations working with the MarTech and channel teams to plan and facilitate pilot campaigns and wider roll out to EU subsidiaries.


You will develop customer-centric, data-driven programmes to support customer growth, sales, retention and engagement objectives, leveraging the usage of machine learning and customer propensity models. You’ll have responsibility for the adoption of these new programmes across European markets to create a more connected customer experience. By doing so, you’ll deliver significant change and growth to ensure customers continue to want to buy from the brand and expand customers’ eco-system ownership to drive long-term value to the business.


Working in partnership with the CRM Team, Campaign Analysts, Data & Technology and other Channel Experts (Paid Media / .com / CRM and more), you will support the development and implementation of customer-led marketing best practices to enhance DTC growth, collaborating with European and Suwon teams, EU subsidiaries and agency partners (including VML, Starcom and Cheil). You’ll be responsible for leading innovative marketing projects to drive best in class, industry leading indicatives to drive customer growth, such as the European personalisation strategy.


Business Objectives:

Priority 1: Drive Brand campaigns across digital channels

Priority 2: Improve customer engagement

Priority 3: Drive D2C growth


Your Goals: Lead marketing initiatives to:

Drive brand campaign engagement across digital channels

Drive DTC Growth through .com & app sales, revenue, x-sales and retention

Drive One Customer Experience

Drive D2C Growth with Digital Innovation & Personalisation


Day to day responsibilities:

Plan digital marketing communications with insight led, engaging content showcasing products aligning to brand and channel guidelines, sending to over 70 million engaged customers

Supporting the delivery of European personalisation strategy by coordinating requirements with the subs and core development teams and managing the content requirements and ongoing content management

Write briefs, assess creative, designs and copy, circulate for feedback and approval, create toolkits for the subs so they can implement campaigns locally, brief and work with CRM Ops team to set up and deliver CRM campaigns

Build key plans and toolkits to support Brand campaigns across digital marketing channels as well as a building out requirements for budget, assets and timings to support

Have a passion for data and personalisation, understanding the feasibility to implement trigger campaigns working with data teams to build recommendations

Facilitate and manage the communication between European Office and European subs. Work with Suwon (Korea) to communicate European plans and results as well as understanding Global CRM plans required for roll-out

Support the team with activity planning with half business reviews to identify success and learnings for forward planning



What we need for this role


To be successful, you will possess the following skills and attributes:


3+ years experience in a strategy focussed role in marketing roles

Consumer-oriented approach, ability to build consumer-friendly messaging

Outstanding execution skills with strong attention to detail

Organised with outstanding work planning and time management skills

Keen to understand and find out more about the technology that drives personalisation and how it works in Europe

Excellent communication skills and confident presenting to teams

Experience of analysing metrics and data to guide decisions and make recommendations

Solutions focussed using initiative to drive projects forwards to meet key deadlines and KPIs

Ability to thrive under a fast, pressured environment with conflicting priorities and changing direction

Passion for technology and a strong understanding of the sector



What does success look like?


The candidate will proactively look at a business problem, understand customer needs and create recommendations on the digital marketing approach and build a toolkit structure to support

They will collaborate with key teams, building an effective internal network, to drive solutions across multiple channels and marketing teams while effectively communicating progress and project updates

They will also work with the European markets to drive uptake of toolkits, measuring results and communicating performance and updates to the wider team

They will understand how their work supports the wider business priorities and create strategies and plans to support, with relevant KPIs to track

They will work with our marketing agency partners to develop plans and toolkits for key strategic programmes and brand campaigns

  • CRM Manager

    3 weeks ago

    Hampshire, UK, South East England, United Kingdom Acquire Full time

    Want to build the CRM function for a rapidly growing outdoor lifestyle brand?Our client is transforming the adventure travel market, doubling revenue annually to £17M. Their innovative product has created a new category and captured the imagination of outdoor enthusiasts and lifestyle influencers alike.They're looking for a CRM specialist to develop...

  • CRM Executive

    1 month ago

    Hampshire, UK, South East England, United Kingdom 3Search Full time

    CRM Executive£35,000Hampshire - Fleet Are you looking to join a pioneering technology firm committed to reshaping the future of work globally? Our client fosters a vibrant culture where results are celebrated, and innovation thrives. They are dedicated to empowering individuals to find their dream careers while helping businesses thrive. Role Overview:The...

  • CRM Programme Manager

    8 hours ago

    Buckinghamshire, UK, South East England, United Kingdom Practicus Full time

    It’s rare for a contract opportunity to emerge for a CRM Project/Programme Manager to join a greenfield, multi-year programme where you’ll get the chance to make the end-to-end journey from pre-technology selection right the way through the full life-cycle. Even rarer that the contract sits outside of IR35 and plays a key role in one of Europe’s most...

  • Senior CRM Executive

    1 month ago

    Hampshire, UK, South East England, United Kingdom 3Search Full time

    B2B Senior CRM Executive£45,000 Hampshire - Fleet Are you looking to join a pioneering technology firm committed to reshaping the future of work globally? Our client fosters a vibrant culture where results are celebrated, and innovation thrives. They are dedicated to empowering individuals to find their dream careers while helping businesses thrive. Role...

  • Project Manager

    3 months ago

    Buckinghamshire, UK, South East England, United Kingdom JSS Transform Full time

    Project Manager - CRMHybrid role (3 days in the office)You must have experience of the Discovery Phase/Vendor Selection of a CRM programme.My leading Software Client is looking for a Project Manager to take responsibility for leading one or more functional workstreams that will be gathering, analysing, documenting, and managing business requirements through...

  • Digital Marketing

    3 weeks ago

    Dorset, UK, South West England, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Digital Marketing & CRM Manager - Cycling and Sports Accessoriesc.£50,000 plus benefits and bonus package (possibly some flex upwards)South Coast/Dorset TP885677A PASSION FOR CYCLING AND/OR SOME EXPERIENCE IN THE CYCLING OR MOTOR SPORTS INDUSTRY WOULD BE A SIGNIFICANT BONUS IN THIS BUSY AND EXCITING ROLE.REMOTE WORKING – 3 DAYS/WEEK IN THE...

  • CRM Executive

    3 weeks ago

    Barnsley, UK, South Yorkshire, United Kingdom Elevation Recruitment Group Full time

    Role: CRM Executive– BarnsleySalary: £27-£35k per annum DOEHours: 9am-5pm Monday FridayBenefits:25 days holiday + BH + birthday offHealthcare scheme through WestfieldHybrid workingFlexible workingPosition Overview:Elevation Recruitment are excited to be exclusively recruiting for a brand focussed business, with a similar set up to a marketing agency.The...

  • CRM Business Analyst

    2 weeks ago

    Buckinghamshire, UK, South East England, United Kingdom JSS Transform Full time

    CRM Business Analyst - PermHybrid role (3 days in the office)Our Multinational Software client is looking for a Business Systems Analyst to take responsibility for gathering, analysing, documenting, and managing business requirements through the full lifecycle of programme, from initial scoping through to detailed requirements during the build and test...

  • CRM Business Analyst

    3 months ago

    Buckinghamshire, UK, South East England, United Kingdom JSS Transform Full time

    CRM Business Analyst - Contract12 Month rolling contract (3 year programme)Hybrid role (3 days in the office)Our Multinational Software client is looking for a Business Systems Analyst to take responsibility for gathering, analysing, documenting, and managing business requirements through the full lifecycle of programme, from initial scoping through to...

  • Project Lead Customer Relationship Management

    3 weeks ago

    Buckinghamshire, UK, South East England, United Kingdom Practicus Full time

    It’s rare for a contract opportunity to emerge for a CRM Project Manager to join a greenfield, multi-year programme where you’ll get the chance to make the end-to-end journey from pre-technology selection right the way through the full life-cycle. Even rarer that the contract sits outside of IR35 and plays a key role in one of Europe’s most exciting...

  • Event Marketing Manager

    2 months ago

    Surrey, UK, South East England, United Kingdom TEMBO Ltd Full time

    Event Marketing Manager Up to £42,000 per annum Hybrid - located in Central Surrey In this role, you'll have the opportunity to shape marketing strategies across a diverse portfolio of events and grow your career to play a key role in expanding the company brand. Our growing, entrepreneurial client is looking for a driven Event Marketer who is...

  • Managing Director

    1 month ago

    Surrey, UK, South East England, United Kingdom Retail Executive Search Partners Full time

    Our client is a brand driven by passion and purpose—committed to delivering beautifully crafted athleisure that blends quality, comfort, and style. As we continue to grow, we are looking for a visionary Managing Director to join our team and partner with our Founder to lead the brand into its next phase of success.This is a unique opportunity for an...

  • Senior Customer Service Advisor

    2 weeks ago

    Buckinghamshire, UK, South East England, United Kingdom Recra Consulting Full time

    Senior Customer Representative Join a leading company impeccably positioned in the food manufacturing industry, a key innovator and well established leading Blue chip food manufacturer with over 5 manufacturing sites. Our client are passionate about their customers, they're innovative, people focused and they are committed to building strong partnerships...

  • Lead Operations Manager

    1 month ago

    Surrey, UK, South East England, United Kingdom Ringway Full time

    Lead Operations ManagerSurrey Here at Ringway we are recruiting for a Lead Operations Manager working on our Surrey highways contract. This role will involve overseeing all Operations and Maintenance, managing and maintaining the integrity, safety and levels of service across the Project Network.Key tasks and responsibilitiesOversee operational health,...

  • Area Business Manager

    3 weeks ago

    Surrey, UK, South East England, United Kingdom Morgan Ryder Full time

    Salary Circa £63k plus 20% bonus, 6k car allowance or company car Generous contributory Pension, 32 Days Holiday increasing to 34 which includes bank holidays, death in service, laptop, mobile phoneTerritory: Home based covering- Berkshire, Hampshire, Surrey and surrounding areasCompany Overview: Market leading manufacturer of innovative flat roofing...

  • Customer Relationship Management Business Analyst

    3 weeks ago

    Buckinghamshire, UK, South East England, United Kingdom Practicus Full time

    Often as a contract business systems analyst, you get drafted in for a few months to handle a specific set of tasks and so (especially these days) it’s rare to make the end-to-end journey through a major CRM implementation. Well, this is one of those rare opportunities.Not only is this a fantastic programme of work to be part of, it’s a really exciting...

  • Food and Drinks Development Manager

    3 weeks ago

    Surrey, UK, South East England, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Calling all foodies and drinks experts who are experienced in menu and product management. I'm working on a wonderful role for a well-known QSR business. They're looking for a food and beverage menu and product manager. The role is suitable for someone with a background in food and drink and menu production - innovation - NPD - menu design - product...

  • Business Development Manager

    2 months ago

    Surrey, UK, South East England, United Kingdom D&R Recruitment Limited Full time

    A leading specialist lender renowned for their expertise in bridging finance and buy-to-let (BTL) mortgages currently requires a Senior Business Development Manager / Regional Account Manager to join its highly successful and vibrant team, on a fully remote basis.Its commitment to excellence and innovative financial solutions has earned them a strong...

  • EU Amazon Account Manager

    2 months ago

    Surrey, UK, South East England, United Kingdom 3Search Full time

    Amazon Account Manager (Leading Amazon Category) Salary Range: £50-60k Location: Surrey (3 days a week) Key Feature: Manage UK & PAN EU Amazon AccountsWe are working with a forwards thinking Consumer goods company renowned in the leading category on Amazon. This business are well known for developing market leading, innovative and must have products for...

  • Medical Information Customer Experience Specialist

    8 hours ago

    Surrey, UK, South East England, United Kingdom Russell Tobin Full time

    Job Title: Medical - Medical Information Customer Experience SpecialistLocation: Walton Oaks, SurreyDuration: 06 months contractPay Range: £21.84 per hour to 23.30 per hour Umbrella Job Description: We are looking for a English-speaking MICES who also speaks fluent English POSITION SUMMARYMedical Information Customer Experience Specialist (MICES) provides...