CRM Executive

2 days ago

Barnsley UK, South Yorkshire, United Kingdom Elevation Recruitment Group Full time

Role: CRM Executive– Barnsley

Salary: £27-£35k per annum DOE

Hours: 9am-5pm Monday Friday

Benefits:

  • 25 days holiday + BH + birthday off
  • Healthcare scheme through Westfield
  • Hybrid working
  • Flexible working

Position Overview:

Elevation Recruitment are excited to be exclusively recruiting for a brand focussed business, with a similar set up to a marketing agency.

The CRM Executive will take ownership of the execution, management, and optimisation of CRM activities across a portfolio of brands, focusing on campaign management, customer engagement workflows, campaign performance, and data-driven insights. This role will be responsible for planning, implementing, and analysing CRM strategies to drive customer acquisition, retention and reactivation, as well as collaborating with other departments for a seamless, cross-channel approach.


Responsibilities:

  • Email Campaign Management:

Brief and coordinate with the design team for email builds, certifying high-quality design, accuracy, and brand consistency.

Manage and send campaigns across multiple brands in various languages, ensuring thorough proofing.

Copywriting for campaigns where needed.

Execute A/B testing to refine messaging, design, and timing for optimised engagement.

Stay updated on CRM trends, customer preferences, and competitor activities, continually refining approaches for greater impact.

  • CRM Flows:

Assist the HOMP with CRM planning, while taking lead on the execution, management, and optimisation of customer engagement workflows.

Develop workflows to cover each stage of the customer lifecycle, driving acquisition, retention and reactivation through our CRM platform.

Collaborate Cross-Channel:

Work closely with brand managers to oversee SMS and push notification planning and execution, recommending segmentation and personalised messaging strategies to boost engagement.

Coordinating CRM efforts in SMS, Google Ads, and Social Media with relevant contacts.

  • Audience Segmentation: Recommend and implement innovative ways to segment and manage the customer database to achieve optimised results and customer engagement across all channels.
  • Performance Analysis: Collect and analyse data from CRM campaigns to generate actionable insights and improve performance.

CRM Platform Management: Manage and ensure full functionality of our CRM platform, leveraging platform capabilities for effective audience targeting and performance tracking.


Qualifications and skills:

  • Technical Skills: Proficiency in CRM platforms, with a basic understanding of HTML/CSS for email customisation as a plus.
  • Detail-Oriented: High accuracy and consistency in data management, campaign setup, proofing, and reporting.
  • Analytical: Ability to interpret data, providing insights and recommendations for enhanced engagement. Experience with A/B and multivariate testing.
  • Communication Skills: Strong written and verbal communication skills, adept at crafting copy for diverse customer segments.
  • Compliance and Ethics: Knowledge of data protection regulations such as GDPR and a commitment to ethical data use.
  • Organised: Effective multitasking across multiple brands and deadlines, with strong project management skills.
  • Detail-Oriented: High accuracy and consistency in calendar updates and content review.
  • Analytical: Strong ability to analyse data and provide actionable insights.
  • Organised: Effective multitasking across multiple brands and deadlines.
  • Communication Skills: Strong written and verbal communication skills, adept at crafting copy for diverse customer segments.

Program Skills:

  • Klaviyo: Familiarity with email campaign management.
  • Google Analytics & Looker Studio: Preferred but not essential.

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