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Senior Commercial Manager for CE eStore TV/AV
4 months ago
Position Summary
Why join our team?With the fast changing trends in consumer behavior towards shopping online and purchasing directly from manufacturers, Samsung has made growing its Direct to Consumer (DtC) business one of its strategic priorities globally. In the UK & Ireland we have set ourselves an ambition of $1bn of sales or c.20% of turnover, per annum, by 2025.
The Direct to Consumer (DtC) Division of SEUK are on a mission to make purchasing direct from Samsung the best way to own a Samsung Product. Whether purchasing through Samsung.com or within our Premium Retail concessions in Selfridges and Harrods, we are looking to make shopping with Samsung a joy – offering the full Samsung range and compelling propositions – backed up with the best possible Samsung Service.
Sitting within the DtC Division, the CE Commerce team are responsible for driving online sales for our TV/AV, Domestic Appliance (DA) and Monitor Divisions
What will this role achieve
To lead the team that own, develop and iterate a compelling online proposition for Samsung.com, to include an always-on package, a market differentiating promotional plan, competitive pricing management and maximum range, across consumer, multiple EPP sites.
To effectively engage with divisional commercial teams to deliver a collaborative approach that delivers wider Samsung business objectives in line with our own targets.
To deliver a proposition that can achieve both our sales and margin targets to underpin our profit contribution.
To continually evaluate and share findings to improve our proposition.
To develop new TV/AV propositions/routes to market including extended ranges, ePromter/video chat as a new revenue opportunity.
Role and Responsibilities
Your key responsibilities
TVAV Commercial Proposition
Develop yearly, quarterly and monthly commercial plan that is optimised for samsung.com by aligning division’s ranging/pricing/promotion and strategies traffic/conversion/AOV plan per key sub category working with analytic/marketing teams.
Develop/deliver always on proposition to buy form Samsung.com, across our key pillars of affordability(finance options), extended warranty, unique valuable offers, cross-divisional or customised exclusive offers.
Manage pricing for both shop/EPPs by working with divisional account managers and clearly brief to merchandising/marketing team to implement/promote.
Monitor stock situation with divisional account manager/D2C SCM team to ensure good in stock level of key sellable ranges
Together with the Divisions, agree the most effective product ranging mix for TVAV across all shop front (including Closed user group sites), to ensure sell-out targets are exceeded, and overall profitability maintained.
Develop new TVAV propositions/routes to market including extended ranges, ePromter/video chat as a new revenue opportunity.
Promotional Plan Management
Together with our TV Divisions, develop and agree the promotional plans that will enable us to achieve our Commercial Targets:
Revenue target
Traffic numbers
Product mix
Conversion rate targets
AOV (bundles)
Margin targets
Continually analyse/evaluate trading performance and share the effectiveness of our proposition and promotional mechanics to identify and deliver continuous revenue improvements.
Benchmark other competitors’ commercial props to identify areas to commercially grow/enhance
Monitor onsite TVAV buying journey/promotion execution to ensure all end to end journey to be consistent and smooth
Brief the commercial proposition/USPs to merchandising/marketing team to ensure effective execution and maximise ROAS
Effectiveness & reporting
Produce / share weekly trading performance report for key partners (division/online team)
Lead/develop and share monthly performance reviews for Shop/Closed User Group sites to our TVAV division heads/account managers and quarterly planning session to include insights and actions to take to improve performance.
Monitor P&L on a monthly basis and analyse/identify the area of cost optimisation (e.g. logistics cost optimisation).
Internal Stakeholder Management
Liaise with the CE Marketing Lead and digital manager on Affiliate Marketing plans, to ensure they are fully briefed to maximise the benefits from our proposition and promotional plan.
Work alongside the DTC CE Merchandising and Onsite Experience team, to ensure they are fully briefed to deliver the best possible online journey and user experience that brings our proposition and promotional plans to life, and maximises conversion rate.
Liaise with our Website Analyst team to monitor/analyse other competitors activities (e.g. retailers/CE brands) to inform how we deliver market competiveness and differentiation.
Collaborate with our commercial finance team to ensure the promotional plan is viable to deliver our margin numbers
What we need for this role
To be successful, you will possess the following skills and attributes:
TVAV Commercial Proposition
Develop yearly, quarterly and monthly commercial plan that is optimised for samsung.com by aligning division’s ranging/pricing/promotion and strategies traffic/conversion/AOV plan per key sub category working with analytic/marketing teams.
Develop/deliver always on proposition to buy form Samsung.com, across our key pillars of affordability(finance options), extended warranty, unique valuable offers, cross-divisional or customised exclusive offers.
Manage pricing for both shop/EPPs by working with divisional account managers and clearly brief to merchandising/marketing team to implement/promote.
Monitor stock situation with divisional account manager/D2C SCM team to ensure good in stock level of key sellable ranges
Together with the Divisions, agree the most effective product ranging mix for TVAV across all shop front (including Closed user group sites), to ensure sell-out targets are exceeded, and overall profitability maintained.
Develop new TVAV propositions/routes to market including extended ranges, ePromter/video chat as a new revenue opportunity.
Promotional Plan Management
Together with our TV Divisions, develop and agree the promotional plans that will enable us to achieve our Commercial Targets:
Revenue target
Traffic numbers
Product mix
Conversion rate targets
AOV (bundles)
Margin targets
Continually analyse/evaluate trading performance and share the effectiveness of our proposition and promotional mechanics to identify and deliver continuous revenue improvements.
Benchmark other competitors’ commercial props to identify areas to commercially grow/enhance
Monitor onsite TVAV buying journey/promotion execution to ensure all end to end journey to be consistent and smooth
Brief the commercial proposition/USPs to merchandising/marketing team to ensure effective execution and maximise ROAS
Effectiveness & reporting
Produce / share weekly trading performance report for key partners (division/online team)
Lead/develop and share monthly performance reviews for Shop/Closed User Group sites to our TVAV division heads/account managers and quarterly planning session to include insights and actions to take to improve performance.
Monitor P&L on a monthly basis and analyse/identify the area of cost optimisation (e.g. logistics cost optimisation).
Internal Stakeholder Management
Liaise with the CE Marketing Lead and digital manager on Affiliate Marketing plans, to ensure they are fully briefed to maximise the benefits from our proposition and promotional plan.
Work alongside the DTC CE Merchandising and Onsite Experience team, to ensure they are fully briefed to deliver the best possible online journey and user experience that brings our proposition and promotional plans to life, and maximises conversion rate.
Liaise with our Website Analyst team to monitor/analyse other competitors’ activities (e.g. retailers/CE brands) to inform how we deliver market competiveness and differentiation.
Collaborate with our commercial finance team to ensure the promotional plan is viable to deliver our margin numbers
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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