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Groups, Meetings and Events Sales Coordinator

3 months ago


Glasgow, United Kingdom Village Hotels - Glasgow Full time

Groups, Meetings and Events Sales Coordinator

As a key member of the hotel sales team, your main focus will be on delivering a first class enquiry handling service to new, prospective and existing clients. You will be involved in driving and converting business across Meetings & Events, Local Corporate and Group Accommodation and seeing these through the full booking journey. You will focus on maximising revenue generation through proactive and reactive sales efforts; setting and conducting on site client appointments, co-ordinating enquiries through to conversion and contracting. 

You will have a particular focus on Group Accommodation, handling enquiries directly from the client and through third parties and will be  the key point of contact from booking enquiry through the booking administration to check out. 

This is an office based role and you will be a confident “people” person, strong administrative skills  with an eye for detail. 

Purpose of the Role and Key Accountabilities

Sales Office Administration and Systems 

  • To handle enquiries professionally through to conversion, supplying clients with accurate proposals and answering queries as required, by phone, in person or by email 

  • You will focus on group bookings, dealing with clients directly, professional conference/ events organisers (PCO) and at times, destination management companies and city event bureaus. 

  • You will be proactive with enquiries from the outset through chasing decisions and contract issue. 

  • Where required, you will become conversant with their online bookings management tools and complete details in a timely manner and with accuracy

  • You will deal with a wide range of clients and events from meeting planners, weddings, private events and corporate functions. 

  • You will handle many administrative tasks within the sales department and ensure these are dealt with accurately with great attention to detail

  • Ensure all proposals and contracts are issued in a timely manner to support conversion of business and fall in line with the company standards and expectations

  • Record information accurately and support data integrity as mandated into the bookings systems 

  • Coordinate the details of events booked in the hotel, communicating with both the client and the operational team on requirements with a high degree of accuracy

  • You will work alongside the operations team to ensure the members experience is delivered to brand standards at all times. Outstanding customer services is expected

  • Post revenues and ensure all financial processes are followed 

  • Be accountable for the accuracy of data integrity and filing systems in order to comply with audit and internal KPIs

  • Ensure the timely and appropriate management of all customer issues and/or complaints, escalating to the relevant person


New Business Generation

  • You will conduct local research, identifying and follow up sources of leads for Meetings & Events, Local Corporates and Group Accommodation

  • In  your role, you will generate new sales, with the passion and drive to sell, retain and achieve agreed targets

  • You will be fully conversant with the Village products, understand the features of each and sell the benefits to prospects with the aim of converting to sales.

  • You will follow the sales action plan  to support new client sign ups and client retention

  • You will work alongside other departments within Village, such as Health & Fitness to generate new business

  • You will demonstrate passion for Village products and a natural ability to enthuse prospects.

  • You will be target driven and strive to exceed your sales targets 

  • Encourage meeting room bookings ensuring all revenue opportunities are maximised. 

  • Work with the DOS on clear objectives, targets and KPI’s ensuring progress against these on an on-going basis

  • Actively participate in Village brand sales initiatives 

  • To be fully aware of competitors, their offering and how Village can gain the competitive edge


To be a Groups, Meetings and Events Sales Coordinator  you will need….

  • To be a confident people person with strong client engagement skills

  • Tenacious and driven

  • Great attention to detail with strong administrative skills

  • Preferably experienced in a hotel or membership sales environment (not essential as training will be provided)

  • The ability to build and maintain strong relationships with various stakeholders

  • To be results driven and demonstrate clear actions to achieve goals 

  • To actively handle problems, propose effective solutions in line with the analysed information

  • To work as part of the wider hotel team

  • To demonstrate that you are standards orientated and can follow set guidelines

  • Strong communication skills, with good written and spoken English

  • A social, passionate personality with a hands-on mentality and a 100% ‘can-do’ attitude

Please note that whilst you will have a base hotel, you may also conduct work for other hotels within your region, supporting as requested. 

Work, Grow, Play Here at Village Hotel Club we are all about embracing personality, individualism and fun. Forget stuffy hotels built around formality, pomp and ceremony. We create lively, modern spaces for our guests to work, eat, relax, play and exercise. With hotels from Aberdeen to Bournemouth and more opening soon, we rely on you to deliver service that puts us head and shoulders above the competition.

Join us and we can offer you benefits* such as…

  • Complimentary full leisure club membership for you and a family member or friend worth £1500 annually.

  • Employee Discount on overnight stays at Village Hotels starting from £35 based on 2 sharing 

  • 50% discount on Food and Drink purchased on or off shift at any Village Hotel

  • Exciting training platform with gamified learning 

  • Discounts and cashback offers on many High Street Brands

  • A range of Well-being and Healthcare benefits 

  • Financial wellbeing support via Salary Finance 

  • Employee Assistance Programme

  • Flexible working hours 

  • A fun, supportive and inclusive work environment with loads of Development opportunities

  • Regular team events with our BIG People days monthly

  • Excellent Reward and Recognition Incentive schemes

  • Monthly well-being programme for all employees to support your mental health

  • Anniversary rewards for key milestones of service

  • Holiday Purchase scheme 

  • Birthday day off 

  • Electric car salary sacrifice scheme 

*T&C’s apply based on your contract

But what we need from you…

 -Be imaginative, identify new business and be aware of local developments and competitors

-A good eye for detail, ensuring contracts and quotes are issued correctly

-Ability to understand guests needs, conduct show arounds and promote all the services we have to offer

-Demonstrate strong commercial acumen ensuring that staffing levels are appropriate to drive conversion