Senior Manager, Channel/Partner Marketing

4 weeks ago

London, United Kingdom ZeroFOX Full time

OPPORTUNITY OVERVIEW

seeks Senior Manager, Channel / Partner Marketing to lead our company's marketing efforts for our EMEA region, along with support for our MEA / APAC regions. In this role, you will provide guidance to our regional sales teams by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating marketing plans to those involved, and building awareness and positioning for our company's solutions. You will also work closely with our marketing and sales leadership to develop strategies that will help us maximize profits and market share.
This role requires the type of person who can think strategically across a complex region while also jumping in and executing the plan. This person is expected to execute marketing initiatives flawlessly and must demonstrate instances where they have a proven ability to successfully grow a business. The selected candidate needs to have strong organizational skills and the ability to effectively collaborate and communicate with key stakeholders at all levels within / across ZeroFox.
This is a very exciting time for ZeroFox as we expand our position in European markets. This key role has remarkable potential for both the company and the successful candidate.

Role and responsibilities

Own, define & drive the EMEA regional marketing strategy, working with Senior Director of Field & Partner Marketing, Demand Gen team and EMEA sales leadership Drive integrated marketing campaigns from inception to optimization with a cross-functional marketing team based in EMEA and the US. This will include demand generation, brand awareness, events, field marketing, web / online marketing and partner marketing campaigns Help support the execution of data-driven, customer obsessed campaigns across all channels in EMEA Achieve Interlock with regional field sales leaders to ensure ongoing agreement on priorities and become the go to person for everything pipeline generation and maturation with the EMEA sales leadership Collaborate with corporate marketing functions to help design and execute programs that deliver measurable results supporting EMEA sales growth objectives Develop a strategy to provide and scale the localization and regional implementation of global GTM campaigns Partner and work hand-in-hand with the EMEA sales development team to develop and execute effective inbound / outbound strategies Understand sales strategies at the regional level and develop tailored but aligned pipeline generation plans based on selected target accounts, sales plays and marketing mix of activities Design and collaborate with marketing success metrics to develop an EMEA revenue marketing dashboard that drives fast and strategic decisions on pipeline generation directions

Required qualifications and skills

Demonstrable regional marketing experience supporting field sales organizations and channel partners Proven experience in growing a business by translating sales goals into credible marketing plans Skills in database marketing and growing a prospect database Demonstrated understanding of the different cultural dynamics across the European region Skills in digital marketing and related forms of online engagement including progressive profiling and lead nurturing Strong leadership of budget management and forecasting skills Excellent collaboration skills in working cross-functionally with sales organization, corporate marketing, peers and channel teams. We are looking for a great communicator (verbally and in writing) with good presentation skills Excellent organizational and project management skills: ability to lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the regions supported Experience in managing and negotiating vendor contracts Experience in tracking and measuring marketing events, programs and metrics A self-starter able to work independently, leading and managing multiple projects Must be London-based and willing to work out of our London office on a hybrid basis 3 days per week Willingness to travel internationally across your designated region

Desired qualifications and skills

Work experience in technology, preferably within cybersecurity tech or SaaS, typically obtained in 8+ years Proficient knowledge of digital marketing and channels (web, social, SEM, display, content syndication, retargeting, webinar, email, mobile, community) including marketing automation capabilities and how to utilise them to engage target persona to drive inbound marketing Proficiency in data analysis tools and platforms to extract insights and optimise campaigns (, Google Analytics, CRM, marketing automation tools) Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions Creative thinking with the ability to think strategically, prioritise tasks, execute with attention to detail, and consistently meet deadlines Tech savvy and proficient in Google Suite. Knowledge of SFDC, Marketo, Tableau, and other MarTech stack, especially ABM / ABX related tools Experience in extensive interaction with sales and field marketing teams, working cross-functionally in a diverse EMEA environment Prior experience working in a fast paced, agile environment and adaptable to changing priorities Spoken and written fluency in French or German languages

Benefits

Competitive compensation Community-driven culture with employee events Generous time off  Comprehensive private insurance and EAP Fun, modern workspace Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

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