Senior Events Marketing Manager
4 weeks ago
Job Description Senior Events Marketing Manager - International B2B Financial Conferences
This role is hybrid, with c2 days per week in the Central London office (or more if you prefer)
NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role
This is an exciting opportunity to join an exciting and fast growing B2B financial conferences and events business as a Senior Events Marketing Manager. The successful candidate will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Financial sector.
Requirements:
Ideally 3+ years of B2B Events marketing experience, preferably within financial or professional (or any other B2B) services industries
Email marketing skills (ideally HubSpot)
Good copywriting and design skills (Canva / Adobe)
Confident decision maker, with the ability to assess opportunities and risks and flag these to your line manager
Track record of successfully designing and delivering multi-channel marketing campaigns
Working knowledge of Excel and Google Analytics
Experience in the commercialization of events including launch events
Ability to work closely with sales and align marketing strategy to commercial objectives
Thorough knowledge of customer analytics and ability to convert data into meaningful insight
Experience managing and developing high-performing marketing plans/projects. With complete post event/project reporting.
Willingness to develop knowledge both within the marketing discipline and the industries we serve
Experience in digital marketing techniques and channels
Establish a data-driven approach to strategic and tactical decision making
A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROI
Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to the team
Reporting to the CMO you will be responsible for:
Developing a Direct Response marketing strategy
Undertanding how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and LinkedIn ad campaigns and can improve conversion rates
Owing the process of creating, managing and experimenting with new user acquisition campaigns
For running the CRM/Email Marketing System
Executing on a wide range of content campaigns to drive education and engagement
Managing Social media and driving content creation
Managing SEO
Analysing data to monitor revenue performance and page performance, help uncover areas for improvement
This role would suit someone looking to gain valuable experience within an exciting and fast-growing brand, with excellent opportunities for progressing your career.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website for future positions that may be of interest.
Key words: marketing, events, permanent, events marketing, conferences, marketing executive, publishing, financial, FS, campaign, channel, media, analytics, strategy, email, social media, digital, online, brochures, print, London, UK.
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