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Head of Sales and Events

2 months ago

London, United Kingdom Unique Venues of London Full time

Head of Sales and Events - Broadwick / The Pelligon

Reports into: Head of Spaces

Location: The Pelligon & Broadwick Studio, London

Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.

Our team:

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.

What we’re looking for:

We’re looking for an exceptional leader to plan and deliver our sales strategy in collaboration with the Head of Spaces. This person will contribute to and execute strategies for growth across their venues. They will be accountable for venue activations, sales, and line management of the senior sales team members.

What you’ll be accountable and responsible for:

  • Leading the sales team to deliver successful sales strategies.
  • Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
  • Ensuring the highest standards of sales operations for the spaces are met.
  • Working with Spaces & Stories to define proactive sales strategies and tactics that best support the long and short term sales performance of the spaces.
  • Supporting the sales team with converting and negotiating multiyear and high-value contracts and the management of key high-value clients as and when required.

Marketing

  • Working with the central Marketing team and other space leaders to deliver data and evidence-based marketing strategies across the spaces.
  • Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business.
  • Ensuring the highest standard of marketing operations.
  • Ensuring you act as brand guardian and grow the brands across your spaces as agreed with the brand team.

Finance

  • Ensuring compliance with Broadwick group policies, procedures, and metrics across your spaces.
  • Reporting the relevant figures to the spaces P&L in terms of forecasting and reconciliation to the senior leadership team.
  • Working with the accounts team to reconcile your spaces’ P&Ls month to month.
  • Providing reports to the line manager and senior leadership when required.
  • Educating your team in sales when required, ensuring they fully understand the expected standards and their role in delivering them.

Operations

  • Working with the Head of Space Operations to ensure compliance with Broadwick group policies, procedures, and metrics across the division.

Team

  • Liaising with the People team and company payroll across salaries, overtime, new starters/leavers, and management of the bonus in partnership with the line manager.
  • Supporting the line manager with resource planning and leading on sales recruitment for your team.
  • Leading on the performance management and development of direct line reports.
  • Managing People/HR proceedings as required.
  • Identifying training needs and guiding team development, working with the line manager and space leadership team.
  • Creating a work environment that aligns with Broadwick values and principles.

Other

Carrying out ad hoc duties when required to.

You’ll need to have:

  • A proven track record of contributing and executing sales strategies for complex, multifaceted venues, in a leadership role.
  • Previous experience of managing, influencing, and inspiring teams across venues that consist of sales and operations professionals.
  • At least 5 years of experience working within an event venue sales team or similar.
  • Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximizing sales, achieving Demonstrable knowledge of the local venue market and key venue finding agents.
  • Experience of producing, managing, and delivering a venue budget, P+Ls and financial reports in conjunction with finance teams.
  • Strong understanding of how to intelligently collaborate with marketing, brand, and venue leaders to deliver evidence-based marketing strategies.
  • Ability to set, manage, and monitor targets and KPIs for teams of sales management professionals.
  • Ability to successfully manage multiple venue projects simultaneously through effective prioritization and multi-tasking.
  • Exceptional commercial acumen demonstrated through the alignment of business mission, strategies, and objectives.
  • An open, honest communication style.
  • Endless positivity, and a proactive approach to your work.
  • Excellent communication skills - you need to be great at communication to a wide range of people.
  • Proficient in the use of Mac computers, G-Suite, and Microsoft Office packages.

Nice to have:

Proficient in the use of Salesforce or other similar CRM software.

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