Marketing Lead, Events

4 weeks ago

London, United Kingdom The Economist Full time

Introduction

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life. 

An opportunity has arisen for a highly motivated marketer to join Economist Impact as a Marketing Lead. The successful candidate will be based out of our central London office and will be responsible for strategically planning and delivering cross-channel marketing campaigns to secure sponsorship and delegate revenue for our large-scale events portfolio. 

This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year. The ideal candidate is a strategic thinker who can interpret data to make recommendations and has a proven track record driving sponsorship revenue and generating leads.

Accountabilities

How you will contribute:

Develop effective marketing strategies to generate sponsorship leads to attract new business  Collaborate with the commercial department to develop marketing campaigns that generate sales leads and drive attendee registration. Plan and execute multichannel visprom and exprom marketing campaigns to generate and nurture leads using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, Create marketing collateral and sales enablement materials Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget-setting process  Manage marketing partner relationships with external media publications, and industry and professional associations Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience  Monitor, track, and provide analysis to help measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviours and engagement trends  Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs  and customer level

Experience, skills and professional attributes

Experience skills and professional attributes 

Proven marketing and lead generation experience (with preference given to those with conference marketing experience and industry events)  Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth Team player and excellent stakeholder management skills Excellent time management and the ability to manage numerous projects simultaneously  Excellent strategic thinking and problem-solving abilities. Proficiency in digital marketing tools and platforms. Exceptional copy-writing skills and English both written and spoken  Analytical mindset with the ability to use data to make informed decisions. Creative thinker with a passion for staying ahead of industry trends. Self-motivated, naturally curious and a strong sense of personal accountability Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress Driven to explore new marketing tactics and optimise traditional channels  Commercially minded and highly motivated to exceed targets  Campaign tracking, reporting and analytical skills at campaign

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.

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