National Account Executive

6 months ago


St Albans, United Kingdom Lotus Bakeries Full time

We are Natural Balance Foods, an ambitious young company best known by our nákd and Trek brands.

We are devoted to making delicious, better for you snacks…and having some fun along the way too

Founded in 2006, we have grown quickly to now be one of the UK’s leading Cereal Bar suppliers by offering consumers a healthy, wholefood alternative to the over-processed snack bars that previously dominated the shelves in UK Grocery.

Our nákd bars are “raw”, made with simple natural and wholesome ingredients like fruits, nuts, oats and seeds; they are free from gluten, wheat and dairy, are vegan, and the majority count towards 1 of your 5-a-day.

Our Trek bars are also free from gluten, wheat and dairy, are vegan, and packed with natural, plant-based protein to keep you going

This is an exciting opportunity to be part of our growing, ambitious company, working alongside the small but expanding team of people here at NBF, as well as our colleagues in the Lotus Bakeries Natural Foods division; a family of brands that we joined in 2021.

Here at Natural Balance Foods we’re recruiting for a Wholesale National Account Executive to represent the Nakd and Trek brands across the Wholesale channel. You will be managing and working closely with all key customers within Wholesale, most notably Suma, Epiciurium and DDC. You will also have the responsibility of managing the external dealings and relationships for the UFF business (Bear & Urban Fruit) within the Wholesale channel.

Working as part of the Sales team and working closely with the Head of Impulse, these would be some of your main responsibilities

Account management responsibility for the Wholesale channel for Nakd & TREK External account management responsibility for UFF within the Wholesale channel Building relationships and delivering growth across your account base through working more closely with key customers Identifying new customers and avenues across the Wholesale channel and opening them Increasing our visibility within smaller Wholesale customers to drive growth ahead of total business Working with key end users where possible to pull stock in from Wholesale route-to-market e.g. working directly with Wholefoods Supporting the wider impulse team where necessary which may include The Co-op, Convenience, Food Service & High Street Supporting and working alongside the rest of the impulse team to delveop and execute a cash & carry plan Landing NPD with customers and delivering against agreed targets Full ownership of any relevent events and/or trade shows Full P&L ownership of the Wholesale channel which will include forecasting, budgeting, managing spend, agreeing a promotional plan, managing JBP’s and trade agreements

The role requires you to get stuck in. You will take on, build and deliver on commercial objectives within the wholesale channel, in an innovative, fun, office environment

We are a highly ambitious team and as a result, you will be given great opportunities to develop in the role and take on more responsibility quickly.

Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are:

Analytical & Commercial acumen Excellent presentation and communication skills Ability to build and develop great relationships, both internally and externally Able to prioritise quickly in a fast moving, entrepreneurial environment. Previous experience within the Wholesale or impulse channel would be preferrable Some knowledge of category data, sources, cutting data, evaluating and putting forward a sales proposition. Competent in Powerpoint/Excel/Word Hands on approach and real go getter Ideally educated to Degree level Happy to roll your sleeves up and get stuck in

You will enjoy a face paced environment, be flexible and adaptive, be a great team player and possess good communication and interpersonal skills



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