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B2B Marketing Automation Specialist

1 month ago

Uxbridge, United Kingdom Canon Full time

Canon Europe is looking for an experienced CRM B2B Marketing Automation Specialist to join the CRM team at our HQ, in Stockley Park, Uxbridge.

You will be responsible for the set-up, development, and delivery of all B2B marketing automation activity and technical requirements, including campaign tools for the Imaging Technologies & Communications Group (ITCG).

The B2B Marketing Automation Specialist will act as the subject matter expert for B2B customer data governance, lead management and marketing campaigns to drive business leads at scale. 

Experience and skills required

Define B2B Marketing Automation requirements, scope the delivery plans and manage the implementation with business stakeholders or IT teams. Manage and create all things relating to the lead capture process across multiple touchpoints: events, website, social media and sales teams. Develop the guidelines and promote to central and local teams.  Manage B2B marketing automation campaigns: build, send and optimisation with the aim of driving more marketing qualified sales leads to sales team in the NSOs (National Sales Office). Brief effective B2B lead management and campaign reporting for all business stakeholders – Canon Europe HQ and NSOs. Showcase campaign through to sales performance.  Play an active role in the development of the ITCG B2B marketing vision – how we shape this and drive leads at scale for the NSO’s.

You will need

• Subject knowledge and experience, Salesforce salescloud, marketing cloud and Tealium experience is a bonus
• Influencing skill

• Strong digital project management skills
• Good commercial awareness
• Proven analytical and organisational skills
• Creative thinking / problem solving skills
• Demonstrable teamwork skills
• Strong verbal and written communication skills

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

We have recently implemented a new range of flexible benefits including a strong contributory pension plan, private healthcare, life cover, an Employee Assistance Programme plus employee discounts on Canon products.

Canon also champions hybrid working and a flexible working policy, with a minimum of 25 days holiday per year. Lastly, you'll find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.

Here are some of the benefits we offer at Canon to support our employee’s wellbeing:
Salary: up to £52,000 dependent on experience plus a 10% annual bonus.

Annual Bonus and annual pay review Hybrid working - 3 days in the office and 2 days from home. Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase Generous Pension Scheme Private Healthcare and wider medical plan Up to 38% Discount on Canon products Flexible benefits policy Free parking on site Excellent Subsidized restaurant Costa Coffee on site too - Coffee is only £1 Discounted rates at Nuffield Health Gym Partnership with Mental Health First Aid UK with a network of mental health champions Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus Learning & Development Opportunities

Our teams are based at our state-of-the-art EMEA HQ in Uxbridge which is easily reached via the Elizabeth line, with subsidised restaurant, free parking, and Costa coffee on site too

What we ask

Previous solid CRM Marketing Automation experience gained in a enterprise level organisation; Salesforce salescloud experience preferred 

Considerable knowledge of Sales Enablement, Lead Management and Demand Generation process.

You can use your expert and insightful analytical skills to identify actions and next steps

Team player and must be able to organise and prioritise multiple projects in a fast-paced, changing environment.

You will need

Take ownership and accountability Apply High Standards of Accuracy Plan & Organise effectively Communicate effectively Team player