B2b Customer Marketing Specialist

3 months ago

Uxbridge, United Kingdom Canon Full time

Are you passionate about creating high impact value propositions, built on customer insight, that really connect with B2B customers? Are you experienced at driving brand awareness and delivering successful demand generation campaigns? If the answer is yes, we have an exciting opportunity for you.

Working within the Document Print & Solutions (DP&S) marketing department you will own the development and delivery of key customer propositions that maximise relevance and awareness of Canon’s award-winning print and information management portfolio within the Commercial customer segments. You will then turn these propositions into integrated brand awareness and demand generation programes that deliver high quality pipeline - and work closely with Sales to ensure optimal conversion rates through successful leveraging of marketing tools and messages throughout the buying and sales cycle.

**What we give**:
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
- Pay - Competitive salaries that are regularly benchmarked against similar roles and reviewed annually.
- Learning & Development - As a Company that encourages continuous learning you will always have resources and support available.
- Work & Home Life Balance - We support with a minimum of 25 days holiday per year, holiday purchase and a flexible working policy. Hybrid working (3:2) with the team based in the office 3 days a week.
- Diversity - We are an organisation that delivers on a global scale, striving to create a diverse and empowered workforce that reflects the communities we serve.
- Health & Wellbeing - Free private healthcare, an Employee Assistance Programe, partnership with Mental Health First Aid UK with a network of mental health champions and discounted rates to Nuffield Health Gym.
- Employee discount - Up to 38% off products from our Canon store.
- Some other Benefits - Generous Pension, Canon Awards, Discount cards, Cycle to Work scheme, Season ticket loans and charity volunteer days.

**What we ask**:
On a day to day basis you will:

- Create and manage specific, targeted customer value propositions, built on insight from customer research and market intelligence.
- Create impactful and compelling customer-facing content for all stages of the buying cycle.
- Deliver integrated campaigns that drive Canon brand awareness and leads into target segments.
- Accelerate leads through the pipeline by working closely with Sales to leverage all available Marketing tools and tactics.
- Own a well-established calendar of high profile online and offline events.
- Manage key industry body relationships to gather customer and market insight, and drive brand awareness and demand generation.

You will use your strong communication and storytelling skills to train the wider Marketing department and Sales teams in how to effectively articulate the propositions.

**You will need**:
As the B2B Customer Marketing Specialist you will possess the following skills and expertise:

- Excellent communication and presentation skills, with a passion for storytelling and modern marketing.
- Previous experience delivering customer marketing programs and developing propositions for particular segments (vertical, personas, etc.).
- A proven track record of delivering commercial success, leads and campaign ROI within a B2B marketing environment.
- Project and event management experience.
- An ability to identify actionable insights from customer data, trends and interactions that can be used to augment proposition cut through and effectiveness, and new business opportunities.
- A collaborative working style and team mentality to engage your sales and marketing colleagues in the development and implementation of programs.
- A Marketing qualification is preferred.
- A willingness to travel as this will be part of the role.

**Further Information**:

- Salary - £42,121 up to £47,682 depending on experience.

A discretionary bonus scheme dependent on level.

Location - Stockley Park Uxbridge

This is a hybrid role, with 3 days in the office and 2 days working from home.

LI-FC1
LI-Hybrid

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive

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