Programmatic Partnerships
2 weeks ago
Experienced Programmatic Trading professional wanted This leading entertainment business / publisher requires the candidate to build audience extension for clients through programmatic trading and social media. PROGRAMMATIC EXPERIENCE MANDATORY. This is a first class opportunity to an exceptional self- starter to join their programmatic team. They are looking for a trader with buying experience, who knows what inventory to buy to help clients promote their entertainment activity. This person has to advise their clients how to get the best out of social media (Tiktok, Insta, Snap etc) The key responsibilities include setting up, optimising alongside managing campaigns and trading with various DSPs and social media tech. If you have the aspiration to grow and develop within programmatic, with some aspects of account management, this is the perfect role for you This role is 1/2 days a week in the central london office.
The Role
- Setting up, optimising and managing campaigns
- Buying inventory on the open market place to drive users to the client
- Building a programmatic strategy within budget for each client
- Buying and negotiating inventory prices from suppliers
- Managing client’s budgets when running digital ad campaigns
- Analysis of data and inventory to achieve advertiser KPIs
- Troubleshoot any underperforming campaigns
- Maintain up to date knowledge of technology for best in class advice to clients
- Have the ability to optimise campaigns, analyse the statistics and to educate the premium brand team on the best performing areas/audiences across the sites
- Work with client Partnership teams to deliver for clients
- Working with the programmatic, data and insights team
- Ensure KPIs are met and maintaining target yields and margins
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