Recruitment Marketing Manager

3 weeks ago

London, UK, United Kingdom American Express Full time
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The Recruitment Marketing Manager's overall goal is to apply marketing expertise to attract world-class talent to American Express, globally. This includes understanding hiring goals, processes, challenges, and opportunities, as well as the candidate decision journey by talent segment, to develop break-through marketing strategies. From there, they will leverage existing tools and resources and Colleague Value Proposition (CVP) content to develop targeted strategies aligned to either digital campaigns across channels such as social, search, and programmatic display or utilizing an organic approach.

Key Responsibilities:

  • Manage existing and develop campaign strategies to continue to solidify American Express as an employer of choice
  • Encourage external creative and advertising agencies to develop and execute campaigns that test the limits of digital media while meeting marketing objectives
  • Partner with Global Advertising and Brand Management (GABM), Diversity, Equity, and Inclusion, and Talent Acquisition teams to deliver recruitment marketing strategies generating targeted pipelines for key talent segments, while also boosting overall awareness and perception of Amex as an employer
  • Plan and execute marketing programs in partnership with recruiting teams. Leverage data and analytics to communicate overall program effectiveness and optimize strategies over time
  • Analyze historical hiring trends to optimize application source mix (e.g. career site, referrals, external job boards)
  • Articulate the candidate decision journey and how it may differ by talent segment. Leverage this work to steer marketing programs and tactics
  • Monitor and identify competitor and industry trends to make recommendations on marketing strategies, tools, resources, and processes to increase reach, engagement, and hiring results
  • Responsible for selection and management of marketing agencies & vendors in this space
Requirements:

  • Experience in marketing, digital advertising, communications
  • Recruiting/Talent Acquisition experience
  • Experience with digital marketing tools and practices
  • Experience working with and advising local Recruitment Marketing agencies
  • Ability to manage multiple stakeholders/teams and strong written and verbal communication
  • Excellent collaboration and influencing skills with experience working across large multicultural teams
  • Strong analytical skills partnered with a creative mind
  • Excellent project management skills
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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