Performance Marketing Manager
2 months ago
This is an excellent opportunity for someone seeking a fast-paced environment with a strong background and hands-on experience in paid media channels.
The Performance Marketing Manager will be responsible for managing, growing, and optimizing all paid media channels, including Google Ads, Microsoft Ads, LinkedIn, and Meta. Hands-on experience with these channels is essential for consideration.
This role requires close collaboration with the wider growth team, including the SEO Manager, Senior Growth Manager, demand generation, and content teams. The ideal candidate will have a growth marketing mindset and be skilled in running continuous experiments to enhance performance.
Key Responsibilities:
- Performance Marketing: Own all our performance marketing channels
- Analyse and optimise campaign performance using data-driven insights and quantitative analysis.
- Monitor and report on key performance metrics such as conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Develop and maintain automated reports and dashboards.
Key Skills:
- Experience: Minimum of 3 years in a performance marketing role, with hands-on experience managing paid media campaigns across Google Ads (including YouTube ads), Microsoft Ads, LinkedIn, and Meta.
- Analytical Skills: Strong analytical skills with the ability to interpret complex data sets and derive actionable insights. Proficiency in using analytics tools such as Google Analytics.
- Technical Proficiency: In-platform execution experience with Facebook Ads Manager, Google Ads, and similar platforms.
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