Performance Marketing Director

1 month ago

London, UK, United Kingdom MetaWin Full time

Company Overview:


At Betzoo, we are more than just an affiliate marketing company; we are pioneers in the digital landscape, specializing in the dynamic sectors of sports, casino, and crypto. With our headquarters in London, Gibraltar, and Miami, and a vibrant team spread across Europe, the US, and Australia, we merge global insights with local expertise.


Our team is a melting pot of talent, enthusiasm, and innovation, united by a single goal: to be the best. We leverage state-of-the-art technology and data analytics to create exceptional value for our partners and clients, continuously expanding our footprint across over 20 countries. From flagship projects to numerous other successful ventures, we are at the forefront of shaping the future of affiliate marketing.


Role Overview:


As a Performance Marketing Director, you will play a key role in crafting and executing high-impact PPC campaigns and other performance marketing strategies, such as programmatic and email marketing, to drive targeted traffic, boost conversions, and maximize ROI across the gaming sector and beyond. Your role will encompass managing every facet of performance marketing— from campaign strategy and keyword research to ad creation, bid management, and performance analysis.


You’ll lead a dynamic team of marketing professionals, ensuring their efforts align with overarching business objectives while fostering a collaborative environment to achieve strategic goals. In addition, you'll work closely with cross-functional teams, including marketing, content, and analytics, to ensure that all PPC initiatives integrate seamlessly with broader marketing strategies.


Key Responsibilities:


Develop and execute PPC campaigns:

  • Conduct keyword research to identify high-value, relevant keywords for targeting.
  • Create compelling ad copy and assist with landing page optimisation to maximise conversions.
  • Set up and optimise PPC campaigns across various platforms (primarily Google Ads)
  • Define campaign goals, budgets, and bidding strategies to maximise ROI.
  • Monitor and adjust campaign settings, ad targeting, and budgets based on performance data and insights.


Perform ongoing campaign optimisation:

  • Continuously analyse campaign performance, identify areas for improvement, and implement optimization strategies.
  • Monitor keyword performance, adjust bids, and manage negative keywords to improve campaign efficiency.
  • Identify opportunities for expansion and growth, including new targeting option or ad formats.


Conduct competitive analysis:

  • Monitor and analyse competitor PPC campaigns to identify strengths, weaknesses, and opportunities.
  • Stay up-to-date with industry trends, emerging platforms, and new PPC features and techniques.
  • Implement strategies to stay ahead of competitors and drive innovation in PPC campaigns.


Collaborate and report:

  • Work closely with the commercial team to maximise performance.
  • Provide regular reports on campaign performance, key metrics, and insights to stakeholders.
  • Present findings, recommendations, and campaign results to the team and management.


Qualifications/Skills:


Proven experience:

  • Minimum 5 years of experience required in managing PPC campaigns within the iGaming sector.
  • Demonstrated success in optimising campaigns to achieve KPIs, such as conversions, ROI, or click-through rates.
  • Proficiency in using PPC platforms, such as Google Ads, Bing Ads, or social media advertising platforms.
  • Advanced knowledge of Microsoft Excel, Google Sheets or equivalent


Strong analytical skills:

  • Ability to analyse campaign data, draw actionable insights, and make data-driven decisions.
  • Strong attention to detail and numbers focused


Creative and strategic mindset:

  • Ability to develop innovative campaign strategies and think outside the box.


Excellent communication and collaboration:

  • Strong written and verbal communication skills to effectively convey campaign performance, recommendations, and results.
  • Ability to collaborate with cross-functional teams and stakeholders.


Company Benefits:


  • Highly competitive salary reflecting your skills and experience.
  • Regular company socials and outings.
  • Reward and recognition programs to acknowledge your contributions.
  • Free bicycle parking to promote eco-friendly transportation options.
  • 20 days of annual leave, in addition to 8 days of bank holiday.
  • Free on-site fruit and hot drinks to keep you energised throughout the day.
  • Free snacks, beer, and soft drinks and a PS5 in the office

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