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Senior Marketing Manager

2 months ago

London, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A global insurance broker is seeking a Senior Marketing Manager to develop & deliver a range of B2B campaigns & support a range of business areas and deliver measurable results.


B2B INSURANCE IS ESSENTIAL FOR THIS ROLE.


Responsibilities:

  • Working with the senior business leaders to develop B2B marketing campaigns to deliver measurable results.
  • Support the delivery of multiple marketing campaigns to meet commercial goals and objectives covering a broad range of topics, strategies and campaigns.
  • Using creative and strategic marketing flair to develop the best outcomes for the customer, the business and the team.
  • Lead the development and delivery of the commercial marketing strategy.
  • Create and deliver targeted and integrated multi-channel marketing campaigns for commercial products.
  • Set, monitor and report on the key metrics and performance for all content and marketing campaigns with the aim to develop engagement and sales.
  • Manage and create variety of content types, including social content, video, newsletters and articles, with commercial awareness to sensitive industry issues.
  • Build targeted marketing lists to ensure key audiences are reached.
  • Champion data accuracy in the CRM to support marketing needs.
  • Manage agency partners.
  • 1 direct report.


Requirements:

  • Experience of delivering and managing B2B multi-channel marketing activity and campaign.
  • B2B insurance experience is essential.
  • Engaging copy writing with a high level of proof-reading skills.
  • Commercially astute and ability to demonstrate ROI.
  • Someone at marketing executive level could be a good fit.
  • Excellent interpersonal skills, ability to establish effective relationships quickly, and the confidence to liaise with senior colleagues.
  • Confident in planning, organising and prioritising your workload you’re a truly motivated, ambitious professional; full of initiative and dedication.
  • Eligible to work in the UK. Please please do not apply if you require sponsorship.


£60-70,000 + bonus + benefits