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Digital Marketing Executive

1 month ago

Glasgow Scotland, Scotland, United Kingdom GradBay Full time

Company Description

Our client is a multi-award winning (4 awards in the last 36 months) outbound B2B agency helping businesses generate new customers through Digital Marketing, LinkedIn Outreach, appointment setting and more. The company is fast growing (50% year on year) with 65% of their business coming from repeat customers, a testament to the results they achieve.


With a fully results oriented approach they work with a range of different companies across the UK, Europe, Australia and the US in different industries helping them grow their market share.


About the Job

This is a great and exciting opportunity for an ambitious Digital Marketing Executive to join a dynamic company building a niche in delivering focused and tailored B2B campaigns for clients across the UK and internationally using Telemarketing and Digital Marketing services. It is for this reason that the right candidate must have a passion for creativity and getting results for clients.


The Lead Generation Company works with a variety of companies including multinationals, SMEs and start-ups in the UK, Europe, Australia and the USA. Therefore, the work will be exciting and varied. You will juggle multiple campaigns at the same time and there are significant earning and progression opportunities as the business grows.


Achieving results for customers is critical. You must enjoy the challenge of finding & generating new content, sales pipeline and enjoy the buzz when these are created.


Key Responsibilities:

  • Plan, develop, and execute marketing strategies for campaigns across; email, organic social, PPC, SEO, and content marketing that raise brand awareness and generate leads
  • Design, and report on weekly emails sent out from Mailchimp with appropriate UTM tracking to report on campaign effectiveness
  • Perform regular website maintenance and conduct keyword research, conversion rate, and image optimisation to increase website rankings and drive organic traffic.
  • Creation and designing of supporting marketing materials and communications for the wider team
  • Oversee the CRM system, including data imports, data management that follows GDPR
  • regulations, regular analysis, and campaign reporting
  • Prepare and present weekly updates and monthly reports to the management team, providing clear insights into the performance and impact of marketing campaigns.


The business is growing quickly and therefore creates a unique opportunity to carve your own position and become an instrumental part of the team.


Candidate Requirements

As the Digital Marketing Executive, you will have a strong digital marketing background and thrive in a fast paced, target driven environment.

If you are a confident person who enjoys creative output and can work well under pressure, then this is perfect for you.

  • You will have fantastic communication skills and have previous experience with B2B digital marketing.
  • Digital marketing experience, must have at least 2 years in a B2B or agency environment
  • Excellent copywriting abilities with flawless grammar, spelling, and style as well as superb attention to detail
  • Able to work on own initiative / works well as part of a team
  • People person
  • Good communicator
  • Proven track record
  • Self-motivated
  • Good attitude with energy and passion to succeed
  • Someone with a genuine drive and willingness to get results for clients (internal and external)
  • A professional, friendly and confident telephone/video call manner


Technical Knowledge:

  • Wordpress - essential
  • Mailchimp - essential
  • Canva - essential
  • Excel - essential
  • CRM experience - preferred



Benefits

  • Hybrid working model – 2-3 days in the office
  • 32 days holiday (including 8 Public Holidays) rising to 37 depending on length of service.
  • Buy/sell holiday scheme
  • Commitment to annual salary reviews for all team members.
  • Accredited training and personal development plans.
  • City centre HQ.
  • Regular company socials.
  • Charity, social and wellbeing committees led by the team.
  • Contributory pension scheme
  • Additional days holiday per year of service
  • A fantastic work environment with pool table, company socials, and a full freezer of ice lollies