Marketing Executive
1 month ago
About the role
As a Marketing Executive, you will work closely with our Sales, Marketing and Product Management leadership teams to help execute and further develop our Marketing Plan. The results of your work are highly visible and you can truly help to shape the success of our business. In particular, you will have responsibility for our Digital marketing activities, producing website content, managing paid advertising campaigns and looking after our social media channels and other customer communication material. You will work as part of a team, with your own well-defined responsibilities. Life at TPL Vision is fast paced and it’s always varied, so flexibility and independent working skills will give you an advantage.
About the organisation
TPL Vision’s range of LED Illumination helps the manufacturing industry to deliver quality products and ensure traceability using Machine Vision Solutions. Our products help our customers to “see” the parts they are inspecting with a vision system, helping to eliminate production errors and lower manufacturing costs. Typical applications for machine vision include detecting defects, monitoring production lines, guiding assembly robots, tracking, sorting and identifying parts in all sorts of fascinating industries including food manufacturing, pharmaceuticals, automotive and logistics.
TPL Vision’s Sales & Marketing, Product Management, and R&D teams are based in Perth, Scotland; our manufacturing is based near Nantes, France. TPL Vision is a wholly owned division of the wenglor sensoric group, headquartered in Tettnang, Germany, bringing an exciting opportunity for additional growth.
Essential skills & experience (from a similar B2B marketing role) include:
- Relevant experience of running end to end campaigns to generate product awareness and new marketing leads
- Website management using WordPress
- Understanding of on-page and off-page SEO strategies using UberSuggest, SEMRush or similar
- Executing PPC campaigns using Google Ads and Microsoft Advertising – keyword research, campaign optimisation and managing budgets (Search/Video)
- Social Media management (LinkedIn, Twitter and others, organic and paid, including basic graphic design tools such as Canva)
- Content writing skills
- Email marketing management
- Good IT literacy (Mac and PC)
- Excellent command of English, written and spoken
Desired (but not essential) skills:
- High technology marketing experience is preferred – experience in robotics/ machine vision industry is helpful
- Experience in trade show marketing & organisation – including virtual shows
- Press relations experience
- Image editing (Photoshop, InDesign)
- Video editing (Final Cut Pro/Premiere Pro)
- Managing marketing budget
- Other languages desirable – French, German, Italian
- Webinar preparation experience
- CRM experience (Zoho or other) is helpful
Your Personality traits:
- Independent worker. Able to work on your own, take responsibility & initiative
- Flexibility, able to adapt quickly to changing priorities
- Enjoys variety
- Analytical, able to analyse lots of data to help inform the marketing strategies
- Able to work with tight deadlines
- Quick learner
- Team player
- Highly organised, managing your own deadlines, as well as your team
- Personable and an excellent communicator
The role offers a competitive salary, working full time hours (eg Monday to Friday 8.30am – 5:30pm), onsite parking and an easy-to-access location in Perth. Some home based working is possible for the right candidate after completion of your probation period.
Please note Employment References are required and will be followed up.
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