Digital Marketing Manager

1 month ago


Edinburgh Scotland, Scotland, United Kingdom Fashion Career Consultancy Full time

A retail head office in Edinburgh are looking for a Digital Marketing Manager to join their rapidly growing Marketing team.This hire will be an integral part of the ecommerce growth, leading and implementing the digital marketing strategy to drive acquisition and retention.


The Brand

They are a small but growing fashion brand based in Edinburgh looking to expand in their Marketing Team. As Digital Marketing Manager, you will have the opportunity to shape and execute innovative strategies that not only attract and engage customers but also drive sales and revenue growth. This role will involve a blend of strategic planning, creative thinking, and analytical prowess to optimise the brands digital footprint across various online platforms.


The Role

• Develop and implement a comprehensive digital strategy to increase eCommerce sales and enhance brand visibility.

• Oversee the management of the eCommerce platform, ensuring a seamless and efficient customer journey.

• Implement strategies to optimise website design, user experience (UX), and customer journey to increase conversion rates.

• Produce Weekly/Monthly/Quarterly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend.

• Analyse sales data to identify trends, forecast demand, and optimise inventory management.

• Develop and execute a comprehensive SEO strategy to increase organic search rankings and visibility.

• Conduct keyword research and optimise website content, including blogs, product descriptions, and metadata.

• Monitor and analyse SEO performance

• Stay updated with the latest SEO trends and algorithm changes.

• Design and implement direct email marketing campaigns to engage and retain customers.

• Develop segmentation strategies to personalise email content for different audience segments.

• Analyse campaign performance and adjust strategies for better engagement and conversion rates.


About You

Must have experience in digital marketing for a fashion/apparel brand

• Substantial digital marketing experience, ideally from a fashion retail ecommerce environment, with first-hand experience of Paid Search, SEO, Affiliate, Paid Social and Display Ad channels.

• Solid understanding of digital marketing KPIs, with the ability to derive insights and turn into action plans.

• The ability to think long-term and to identify both opportunities and threats to the brand.

• Proven people and team management experience with a focus on developing high performing teams.

• Demonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence.


Salary

· Dependent on experience

If you are interested in this role, please apply or get in touch for more details.



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