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Paid Media Manager

3 months ago

Glasgow Scotland, Scotland, United Kingdom Tag Digital Full time

We are recruiting for multiple Paid Media Managers and offering a chance to join a leading performance-led marketing agency based in Glasgow at a time of global expansion across US, MENA, and Asia-Pacific markets.


We are excited to share proprietary techniques, data, and tools in-house, as a rapidly growing company. Joining as a Paid Media Manager, you’d have the opportunity to drive forward your own path, which can be tailored to your interests. The environment is fast-paced, motivated, fun, and importantly there’s a big focus on achieving together.


At Tag Digital our mission is to connect people through events and content, supporting event organisers reach their goals using paid media.


A Little About the Job

We are looking for a Paid Media Manager who has min 3 years+ hands on experience in Paid Media - on platforms like Meta, LinkedIn, Google and Microsoft. You will work as part of the wider technical team, in a squad of two on a day to day basis, and supported by a Growth Manager.


In such a fast moving category you need to have a passion for learning, a drive to deliver the best results and the ability to communicate well to clients across the globe.


We will provide training on all platforms and requirements to ensure deliverables are on point.


A Little About Tag Digital

We are a paid media agency that supports event organisers to reach their goals. This could be getting more people to an event, driving leads through 365 content or building awareness about digital products and training.


We lead the way in terms of innovation and process across search, programmatic and social. We use data to make decisions and can drive best in class results for our clients. Learning and innovation is important to us and we constantly look for ways to help our team improve and drive performance.


We operate a values driven culture which includes Growth Mindset, Get it Done, Relationships Matter & Be Proud. We are excited by people who share these values.


We are growing rapidly and looking for smart, hardworking people to join our wonderful team.


A Little More About the Job (Responsibilities)

  • Building highly targeting Paid Media campaigns on Meta or Google.
  • Detailed optimising to deliver exceptional results as much as possible
  • We operate a 4 stage sprint process - this will include media planning, campaign builds, reporting and budget management
  • Calls and meetings with key clients to talk them through results, optimisations and decision making - we have built the company one relationship at a time so it's imperative our clients feel loved and results are delivered.
  • Learning and development - this is part of your job and also part of our competency framework is building up the next generation of talent which will be part of your role.
  • Commercial awareness - knowing what products we offer and ensuring clients are aware of what these are and the benefits
  • Delivering workshops - we want to build confidence at all levels of the company as well as build stronger client relationships - we will expect workshops to be delivered internally and externally so we foster our culture of innovation
  • Data and Insight - We want to understand data, benchmarking and what else we can be doing, our team are best placed to deliver this to us.
  • Communication - You’ll be comfortable to present your work to a broad range of stakeholders in person and with a range of digital tools. You’ll crave feedback and use it to drive new iterations which take our digital products to be stellar examples of design


Essential

  • You have a love for the world of digital and paid media
  • 3+ year experience managing campaigns on Google Ads or Meta Ads
  • An appetite to learn other Ad Platforms e.g Microsoft or TikTok
  • Understanding of analytics, reporting + excel
  • Keen to learn new systems
  • Desire to innovate and improve performance
  • Collaboration with your squad partner and wider team
  • You invite constructive criticism and respond positively to feedback
  • Appreciation of and commitment to champion our company values
  • Ready to be part of the team and wholeheartedly commit to company culture and building relationships


Desirable

  • Experience with GTM and Google Analytics and GA4
  • Experience with data onboarding solutions
  • Experience in working with AI


Benefits

  • Competitive salary and benefits package
  • Flexible working hours
  • Pension scheme
  • 35 days paid holiday per year
  • 1 week 'Work From Anywhere'
  • Travel opportunities
  • Access to company OVO Hydro Club Membership
  • Regular social activities e.g run club, book club, 'payday pints'
  • Annual Summer and Festive Parties
  • Competency framework that will develop your career, along with personal development plans
  • Raising money for charity – we’re all about giving back… and having lots of fun in the process.