Demand Generation Manager

6 days ago

Glasgow, Scotland, United Kingdom The Munro Agency Full time

We are looking for a driven Demand Generation Manager to lead the development and execution of comprehensive marketing funnels for our B2B clients. This includes the development and execution of both inbound and outbound marketing strategies for our B2B clients.


The ideal candidate will have a deep understanding of digital marketing channels, be skilled in orchestrating cross-functional teams, and be passionate about driving growth for customers through lead generation strategies. Paid media, cold email, social ads, data analysis and persuasive copywriting are all parts of your war chest.


You will work closely with internal teams (copywriter, designer, developer, and paid media manager) to develop and implement integrated marketing campaigns using a mix of email marketing, paid media, landing pages, and CRM systems like SharpSpring, Salesforce, and Pardot.


This role requires someone who thrives in a fast-paced environment and can collaborate effectively across departments to plan, implement, and measure the success of B2B lead generation campaigns.


Key Responsibilities:

  • Develop and manage B2B marketing funnels for our clients, focusing on lead generation and nurturing strategies.
  • Lead the planning and implementation of demand generation campaigns across multiple channels: email marketing, paid media, landing pages (Leadpages, Unbounce), and social media.
  • Collaborate with internal teams to produce compelling messaging, content, and design assets for campaigns.
  • Utilise marketing automation platforms (e.g., SharpSpring, Pardot, HubSpot) to build and optimise email campaigns, nurture sequences, lead scoring, and workflows.
  • Manage CRM platforms (e.g., Salesforce) for effective lead tracking, data management, and reporting.
  • Oversee the creation and optimisation of landing pages for lead capture and conversion, using tools like Leadpages and Unbounce.
  • Coordinate campaign execution, tracking, and optimisation across various channels to ensure effective performance.
  • Report campaign performance to clients, measuring against key KPIs such as lead volume, conversion rates, and ROI.
  • Provide strategic recommendations to continuously improve campaign performance and align with client business objectives.
  • Ensure all marketing efforts are aligned with client goals and business outcomes.


Required Skills & Experience:

  • Proven experience in demand generation, B2B marketing, or growth marketing.
  • Expertise with landing page platforms like Leadpages and Unbounce.
  • Strong knowledge of digital marketing tactics, including email marketing, paid media, and social media.
  • Experience working with CRM systems (Salesforce, HubSpot) and marketing automation tools (SharpSpring, Pardot).
  • Ability to manage cross-functional teams to deliver cohesive and timely campaigns.
  • Strong analytical and reporting skills to track performance and optimise campaigns.
  • Excellent communication and client management skills to articulate strategies, results, and improvements.
  • Familiarity with SEO, PPC, and lead nurturing strategies is a plus.


Location

Whilst this is a flexible hybrid role and you are welcome to work at home, this role is suited to someone who can attend customer meetings on-site in and around Glasgow. You will also have full access to city centre co-working space and meeting rooms.


What are some of the benefits of working at The Munro Agency?


  • 31 days holiday + birthday off
  • Private healthcare
  • Early finish on Friday (every Friday)


  • Flexible working hours (after 6-month trial period)
  • Hybrid working + co-working space
  • Learning & development budget
  • Interactive employee training and on-boarding
  • Training for Marketing Automation and Google certifications


The Downsides of Working at The Munro Agency

We believe in full transparency, so here are some “terrible” aspects of working with us:

  • Early Finish Fridays: You’ll often be asked to finish early on a Friday. We know, it’s a tough life.
  • Dad Jokes Galore: Prepare for an onslaught of dad jokes from our director.
  • Cheesecake Tuesday: Endure a slice of cheesecake on a random Tuesday.
  • Mandatory Team Lunch: Once a month, enjoy a team lunch on us.
  • Emoji-fixation: Your face could be turned into an emoji for internal chats.
  • Festive Follies: Christmas parties to remember (or forget).
  • Tiree Office Trips: Occasional trips to our Tiree office for a change of scenery—and maybe some windsurfing?


About The Munro Agency

The Munro Agency is a marketing agency that is on a mission to provide powerful, yet affordable marketing and sales automation solutions to SMEs.


Our customer base is predominantly based in the UK and USA with a heavy focus on B2B. As an employer, the company strives to foster a dynamic work environment that sets its team members up for success and growth.


Job Type: Full-time


Salary: £30,000.00 per year

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