Inbound Marketing Specialist

1 week ago


Glasgow Scotland, Scotland, United Kingdom Nine Twenty Recruitment Full time

As an Inbound Marketing Specialist, you will be responsible for executing inbound marketing strategies to attract, engage, and convert prospects into loyal customers. You will utilise various digital marketing techniques—such as content marketing, SEO, social media, email marketing, and lead nurturing—to deliver effective campaigns that align with the business goals of our clients.


The ideal candidate is a creative, analytical, and strategic thinker with a passion for delivering results-driven inbound marketing campaigns.


Key Responsibilities:

  • Lead Prospecting: Identify potential clients through research, outreach via email, social media), and database management. Utilise market insights and competitor analysis to target the right prospects.
  • Pipeline Management: Manage and maintain a steady pipeline of leads, ensuring follow-up processes are in place and that leads are accurately tracked and nurtured within our CRM system.
  • Data Analysis: Use analytical tools to measure the effectiveness of lead generation campaigns, optimising and adjusting strategies to meet key performance metrics.
  • Content Strategy & Creation: Develop and execute content marketing strategies to drive traffic and engagement for our clients.
  • Search Engine Optimization (SEO): Perform keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
  • Social Media Marketing: Plan and execute social media campaigns to drive engagement and brand awareness across platforms such as LinkedIn, Facebook, Instagram, and Twitter.


Skills and Experience:

  • 2+ years of experience in inbound marketing, digital marketing, or a related field.
  • Proven track record of managing inbound campaigns across various channels, including content marketing, SEO, social media, and email marketing.
  • Experience working with marketing automation platforms such as HubSpot, Marketo, or MailChimp.


Technical Skills:

  • Strong knowledge of SEO best practices, keyword research tools and analytics platforms (e.g., Google Analytics, Google Search Console).
  • Proficiency in social media management tools and CMS platforms.
  • Experience with email marketing platforms and A/B testing.
  • Familiarity with HTML/CSS and basic web design is a plus.


Apply now for an immediate interview.



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