UK National Sales Manager

2 weeks ago


UK, UK, United Kingdom A-SAFE GROUP Full time

A-SAFE Group are recruiting for a UK National Sales Manager based remotely.


About A-SAFE and the role:


The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets across a variety of sectors, all around the world.


Innovation has been a watchword for A-SAFE since the company’s very beginning, with the business being the inventor and original manufacturer of the world’s first industrial strength polymer barrier safety system. The business continues to pioneer game-changing workplace safety technology to this day, supplying warehouses, factories, airports, car parks and other industrial workplaces worldwide.


A truly global business, the A-SAFE Group is headquartered in the UK and has 17 international subsidiaries, including Germany, France, Italy, Netherlands, Scandinavia, Belgium, Spain, USA, UAE, Japan and Canada, as well as a host of trusted global partners, meaning the business is represented in more than 65 countries worldwide.


The A-SAFE Group operates state-of-the-art manufacturing facilities in the UK and maintains global distribution networks and facilities, allowing the business to provide innovative solutions to the world’s largest and best-known brands including Nestlé, Coca-Cola, BMW, 3M, Heathrow Airport, Unilever, Amazon, and Jaguar Land Rover.


Key deliverables and person requirements:


  1. Responsible & accountable for achieving the annual Safeguru budget for the UK Regions in line with the Sales Strategy & Plan.
  2. Managing & mentoring the Area Sales Managers to assist them to maximise opportunities within their regions
  3. Quota carrying roles whilst business is growing
  4. Development of the annual and longer-term sales strategy plans to form part of the overall Business plan
  5. Communication, knowledge transfer and a positive KPI driven management style to get the best out of your team
  6. At least 5 years experience in PPE Sales
  7. KPI driven metrics to maximise individual sales performance


Key Responsibilities and Duties:


  • Know the numbers – weekly & monthly reporting to UK Managing Director on KPIs & key Area Manager activity areas.
  • Developing and implementing an effective sales strategy in line with the overall business plan
  • Work closely with other business units to up sell and cross sell by utilizing their customer relationships.
  • Total ownership and responsibility of the annual sales budget for all regions within the UK
  • Proactive sales visits
  • Daily & regular contact with regional Area managers to effectively manage workload, activity levels & conversions.
  • Working closely with the Bids & Tender Manager to identify Commercial & Government Tenders and develop a winning strategy
  • Analysis of weekly sales forecasts & pipeline figures with a focus on improving accuracy & providing reliable and consistent information to management.
  • Management report writing as requested for UK performance reviews and annual planning
  • Works closely with Marketing to understand and deliver on overall business strategy & key development areas.
  • Mange & mentor Area Managers to embed best practice into maximizing opportunities in existing & new customers
  • Developing sales presentations materials to promote Safeguru brands to provide consistency
  • Keeping updated on developments within key market sectors & product areas to identify new business opportunities for your team
  • Tracking KPIs in line with growth targets & business strategy.
  • Submission of an annual sale strategy plan to feed into the overall business plan
  • Organise and chair the monthly sales meetings
  • Liaise with all departments to assist you and your team in delivering the annual sales budget
  • Other duties commensurate with the level of the position. E.g. exhibition attendance

This role will require extensive UK travel with weekly time away from home in order to conduct proactive sales visits and to support the Area managers.


Our values are at the core of everything we do:

  • We are Pioneers
  • We are in it Together
  • We do the Right Thing


This is a great opportunity to join us at a time of rapid growth.

We offer a fast-paced, energetic and creative environment, working with the latest technologies.

We have a great track record of developing talent, offering ongoing training, professional study support and career opportunities.


Our benefits package includes competitive salary, 33 days holiday, pension, the option to buy & sell holidays, cycle to work scheme, employee assistance program and free secure parking.


NO AGENCIES PLEASE. We do not accept speculative agency CVs. Any CV received by us will be treated as a gift and not eligible for an agency fee.



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