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Senior Social Strategist
1 month ago
Senior Social Strategist (luxury brand) - Freelance
£320-£350 PD
As a Senior Social Strategist for our client, you will be at the forefront of crafting and executing social media strategies that reflect their brand's prestige and sophistication. You will work closely with their marketing, content, and design teams to develop and implement social media campaigns that captivate their high-end audience and reinforce their brand’s luxury image.
Responsibilities:
- Develop and implement comprehensive social media strategies that align with their brand’s vision and business objectives
- Conduct market research to identify social media trends, audience preferences, and competitive insights within the luxury sector
- Oversee the creation of high-quality, visually stunning content tailored to various social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.)
- Conceptualize and launch social media campaigns that resonate with our luxury audience and drive engagement
- Collaborate with designers, photographers, and videographers to produce compelling visuals and videos
- Foster and grow their online community by engaging with followers, responding to comments, and managing customer interactions
- Monitor social media metrics and provide regular reports on campaign performance, audience growth, and engagement rates
Requirements:
- Proven experience as a Senior Social Strategist or similar role, preferably within the luxury or premium sector.
- Strong portfolio showcasing successful social media campaigns and content.
- Deep understanding of social media platforms, trends, and best practices.
- Excellent storytelling, writing, and communication skills.
- Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
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