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Social Strategist

3 months ago

London London, UK, United Kingdom Frasers Group Careers Full time
*Social Strategist - London*

Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
*Why join us?*
*Our mission - * we are building the worlds most admired and compelling brand ecosystem
*Our purpose* - we are elevating the lives of the many with access to the world's best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

* *Think without limits* - Think fast, think fearlessly, and take the team with you
* *Own it and back yourself* - Own the basics, own your role and own the results
* *Be relevant* - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?

Job Description

Working in partnership with the Group Head of Social & Content, Head of Creative and your respective Social Media Teams, the Social Strategist will deliver an effective social strategy across Sports Direct, Flannels & House of Fraser social channels. Key objectives will include reach, site traffic, engagement, and paid CTR. They will ensure that all communication and content reflect each brand's personality, delivers on key marketing objectives and leverages culture to drive relevance for our brands. Key channels will include Instagram, TikTok & Facebook in year one.
*THIS ROLE IS RIGHT FOR YOU IF...*

* You are looking for an opportunity to lead a team working across several brand accounts within a group environment whilst collaborating with the biggest brands in the world such as Nike, adidas, Prada, Stone Island, Represent, PUMA to name a few.
* Want to innovate and have a hands-on approach to deliver an end-to-end social group social strategy using our in-house team across strategy, marketing, creative, influencer, production and measurement.
* Are aware that this is not a traditional 9-5 pm role you must be open and motivated to working around key cultural moments that sometimes will sit outside of office hours most of which will be delegated to your teams

*WHAT YOU WILL BE DOING IN YOUR ROLE*
* Strategy Development: Create and implement social media strategies aligned with our business goals
* Insights: Keep the wider teams up to date on how audience engagement with the platforms is changing (e.g. TikTok) by curating insights and developing thought pieces.
* Content Creation: Oversee the creation of engaging content for various social media platforms (e.g., text, images, videos) whilst being the strategic backbone ensuring all content produced across all channels is on brand, on strategy and fuelled by social insight.
* Campaign Management: Plan and execute social media campaigns, including promotions and paid advertising with the paid social team.
* Community Engagement: Manage and grow social media communities by responding to comments and engaging with followers.
* Analytics and Reporting: Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns. Provide regular reports and insights to management.
* Trend Analysis: Stay up-to-date with the latest social media trends, tools, and technologies.
* Collaboration: Work with other departments (e.g., marketing, sales, customer service) to ensure brand consistency and support cross-functional initiatives.

Qualifications

* Ability to translate brand purpose and promise into social strategy
* Ability to identify relevant cultural insights and to identify relevant audiences and passion groups to target
* Deep understanding of how people engage with social platforms, and how behaviour is changing
* Ability to translate data into insights to inform creative strategy
* Ability to identify big picture trends, and translate them into clear 'so whats'
* Great facilitation skills - for workshops and creative sprints
* Ability to develop inspirational creative briefs for the creative content team
*A STRONG CULTURAL FIT*

* We're an energetic team looking for a new squad member who can keep up
* Fundamental that you have a solution-orientated mindset.
* Fashion & Sport is a daily part of our lives, and the successful candidate should have a passion for keeping active and up to date with what's happening in the cultural landscape.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:
*Reward, Recognition and Opportunities*
*Frasers Champion*- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
*Fearless 1000* - By October 2025, we want our share price to hit 10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus The top 1000 performers in the company will receive unprecedented bonuses, worth from 50,000 to 1million Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions
*Frasers Festival* - An event like no other Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
*CEO Sessions - *Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
*Retail Reconnect - *In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
*Employee Welfare*
*Frasers Fit* - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
*Retail Trust* - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
*What's next?*
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.