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Senior Strategist
1 month ago
We are looking for a Senior Strategist who is a specialist in the Healthcare and Pharmaceutical world of Med Comms
Our client are a Med Comms agency who are part of a much larger global brand activation agency.
You will own the strategic approach to healthcare and pharma projects and deliver insight-led strategy and tactical planning across the pharmaceutical, animal health, medical device and consumer health world.
You will be an expert in distilling client briefs and assimilate knowledge of brand and therapy area to define the strategic approach and rationale, positioning, marketing proposition, tactical planning and HCP/patient journeys and key messaging.
You will also play a leading role in pitch proposals; developing the pitch narrative with the wider pitch team; developing the strategic rationale and key insights, producing the creative brief and giving direction to the creative development process.
Role Responsibilities
- Detail specific business and marketing challenges.
- Take a digital first approach with all projects.
- Have a good understanding of therapy/product/service proposition often scientific information.
- Market planning and market structural analyses.
- Omnichannel planning and execution.
- Gain insights into therapy areas, HCP and patient audiences.
- Experience using relevant platforms/software's (SEMrush, Brandwatch, Audience etc.).
- Design and undertake qualitative and quantitative research.
- Communication is key - Able to communicate effectively across multiple teams.
- Keep up-to-date with pharmaceutical trends.
- Make strategic recommendations.
- Ensure approach and tactics meet regulatory requirements (ABPI, CAP code).
Knowledge
- Develop compelling and effective strategic approaches.
- Able to communicate with senior client stakeholders.
- Analytic and strategic thinker.
- Ability to assimilate, evaluate and interpret a wide rang of data.
- Familiar with regulatory codes such as ABPI/Cap code.
- Broad appreciation of marketing techniques (Digital and Social ideally).
- A fair understanding of Veeva, Salesforce Marketing Cloud, SERMO etc.
- Agency experience within a similar role.
- Understanding of how work shops are run.
Mostly a remote role with the occasion of being in the office (London). Paying a fantastic salary and working within an incredible team.
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