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Content Strategist

3 months ago

London, UK, United Kingdom Buttermilk Full time

A Bit About Buttermilk


Buttermilk is a global, independent and specialist creator marketing agency. Influence has been replaced with advocacy and this is starting to play a vital role in brands’ marketing mixes. We call ourselves the ‘Community First Creator Agency’ because we believe that the closer brands are to their fans, their customers, the people already using their products and services, the more successful they will be. We also believe that creators sit at the centre of these online communities; and that their authentic, relatable content is becoming more powerful than mass communications and expensive advertising.


There are plenty of things that make us different: we don’t represent talent, we are talent agnostic, so the brief comes first. We have our own proprietary gifting programme - Brand Fans - which takes a ‘community first’ approach to gifting and a creator first approach to content creation. Whether we are working with brands on a campaign or their annual influencer programme, we have strategists, creatives, data, tech and delivery experts that help us get effective work out into the world.


We’re also really, really nice people. Hear our story, speak to our founders, take a look at our website and social feeds - Buttermilk is its own community of creators and we’d love to welcome you in.


The Opportunity For Us


We are growing at pace. With our headquarters in London and other regional offices in Dubai and Miami, we really are on an upwards trajectory. We work with some of the world’s most prestigious brands and have plans to extend our roster into other sectors, markets and audiences.


By honing our proposition, our agency brand and standing tall in the part of the market we occupy, we know we will attract the right sort of clients and talent.


This is a moment in the agency’s history that none of us will forget. We are building, growing, succeeding and celebrating.


The Opportunity For You


If you want to be part of an independent agency’s growth story, work in a team focused on making this happen, have autonomy and ownership of key strategies and projects, then this is your chance.


Working closely with the Creative and Senior Leadership teams, your role will be inextricably linked to the creative output and strategic growth of Buttermilk. You will collaborate with our Strategy team to create trend and culture storytelling and strategy for our diverse portfolio of clients, which includes renowned brands such as Gap, Dyson, New Look, and L’Oreal.


What We Need You To Do


  • Understand and deliver trends and social media updates, internally and externally, through a cultural lens.
  • Apply your creativity in content creation briefs and help identify areas of growth for the company on socials with trends/reporting.
  • Support new social strategy thinking and creativity for working with creators, helping build plans and briefs with key insights and dynamic thinking.
  • Support Senior Creative Content Strategists in deputizing data/culture storytelling work across key clients.
  • Work closely with the Buttermilk family to contribute to a fast and creative work environment.
  • Provide social intelligence and content inspiration on campaigns to spark new ideas and concepts.
  • Support marketing initiatives across all social media platforms including, but not limited to, TikTok, Instagram, YouTube, Snap, and more.
  • Develop and present concepts & ideas in response to briefs using trends knowledge.
  • Monitor social trends and trending audio on TikTok/Reels, incorporating these into social plans and sharing them with the team.
  • Work with the senior team to put together strategic proposals and recommendations for clients.
  • Create best-in-class slides and presentations that get clients excited.
  • Work both individually and as part of a close-knit team to ensure cohesive and collaborative execution of a client’s requirements.


What We’d Like From You


  • Minimum 1 year of experience as a Creative Content/Social Media Strategist.
  • An entrepreneurial attitude to seeking out opportunities.
  • Excellent verbal and written communication skills; experience with Google suite of products (Google Slides, Sheets, Docs, etc.).
  • A willingness to learn.
  • Meticulous attention to detail.
  • Ability to work fast and smart under pressure, delivering against set outcomes within tight timeframes.
  • Understanding of influencers and tastemakers.
  • Positive, can-do attitude with excellent teamwork skills.
  • Full of ideas, highly attuned to trends and culture, with a strong interest in entertainment and digital content.
  • Share the passion and values of our brand with experience in beauty and prestige brands.
  • Take initiative and are driven by passion.
  • Thrive in a high-growth environment and enjoy a scale-up team culture.


What Buttermilk Offers


Joining Buttermilk as a Content Strategist, you will become a key member of a leading creator marketing agency. This role offers the opportunity to work with high-profile clients, develop professionally, and contribute significantly to the agency’s growth. We provide a supportive, innovative environment that nurtures individual and team development. This position is a gateway to a fulfilling career in influencer marketing, with significant opportunities for advancement within Buttermilk.