Digital Channel Officer

Permanent, full time role.

In an increasingly digital-first operating environment, we’re looking for a professional individual to manage the day-to-day running of a defined portfolio of digital platforms, channels and communities.

Working with colleagues across the Marketing, Communications and Insight team, the Digital Channel Officer (Communities) will oversee the relevant digital platform plan and manage the community (blogger) dedicated to developing content. Your focus will be on managing the portfolio to increase student engagement, conversion and satisfaction. You’ll work closely with the UX and insight teams to improve the flow of users, proactively seek out digital trends and work with relevant stakeholders to ensure an effective user experience.

Interview date: TBC

**JOB PURPOSE**

The post-holder will works as part of a specialist platform and channel team in support of student recruitment (although this may be widened if needed). In an increasingly digital-first operating environment, the main purpose of this role is to manage the day to day running of a defined portfolio of digital platforms, channels, and communities, both owned and third party. You will be a digital expert in the associated areas and will be tasked with supporting deliver for the wider MCI team in line with departmental and institutional goals. You will lead all aspects of operations, ensuring the platform is fit for purpose for key marketing activities.

**DUTIES & RESPONSIBILITIES**

1. Within your portfolio scope (blogger platform, and community), and working with colleagues from across MCI, specifically student recruitment, strategic marketing and account management team, the post-holder will oversee the relevant digital platform plan and where relevant manage the community (blogger) dedicated to developing content. With a strong focus on operational delivery this post will manage oversee the day-to-day functioning of, and the output of, the portfolio to increase student engagement, conversion, and satisfaction.

2. To work closely with the CRM team, Marketing team, UX team, insight team, and line manager to constantly improve the flow of users through the portfolio of platforms and channels. Proactively seek out digital trends and problems in performance or UX approach and work with relevant stakeholders to solve these problems to ensure an effective user experience.

3. To deliver activity on the platforms (hosting events for example, or commissioning content from blogger community) ensuring that your scope of work is in support of strategic market and marketing planning and is well planned in advance and widely communicated. To work with MCI and other colleagues from across marketing services to encourage a collective development of relevant themes and topics are set in advance and are in line with student recruitment cycle. To work creatively with the blogger community to create and deliver content on other relevant channels, such as Instagram, Twitter and TikTok. To work closely and in collaboration with the Social Media team to deliver timely and relevant content on suitable platforms and channels to support the recruitment strategy and specific events.

4. To be a platform expert and as such be the go-to person for advice and guidance, ensuring your work supports the goals of others; to liaise with external supplier and to stay ahead of technical developments that can make a difference to how we operate. To build strong relationships with IDG.

5. To deliver regular training and support a user network. Ensure that all digital pages, assets, and content are accessible in line with the University's requirements, and compliant with UK GDPR laws.