Digital Channel Officer
2 weeks ago
Permanent, Full Time role.
In an increasingly digital-first operating environment, we’re looking for a professional individual to manage the day-to-day running of a defined portfolio of digital events and channels.
Working with colleagues across the Marketing, Communications and Insight team, the Digital Channel Officer will oversee the relevant digital platform plan and manage platforms and channels dedicated to hosting online and virtual events, from text-based live chats to fully live streamed virtual Open Days. Your focus will be on managing the portfolio to increase student engagement, conversion and satisfaction. You’ll work closely with CRM colleagues, the UX and insight teams to improve the flow of users, proactively seek out digital trends and work with relevant stakeholders to ensure an effective user experience.
Interview date: TBC.
**JOB PURPOSE**
This post-holder will works as part of a specialist platform and channel team in support of student recruitment (although this may be widened if needed). In an increasingly digital-first operating environment, the main purpose of this role is to manage the day to day running of a defined portfolio of digital platforms and channels, both owned and third party. You will be a digital expert in the associated areas and will be tasked with supporting delivery for the wider MCI team in line with departmental and institutional goals. You will lead all aspects of operations, ensuring the platform is fit for purpose for key marketing activities.
**DUTIES & RESPONSIBILITIES**
1. Within your portfolio scope (virtual event platform, live chat platforms), and working with colleagues from across MCI, specifically student recruitment, strategic marketing and account management team, the post-holder will oversee the relevant digital platform plan and manage a comprehensive programme of regular and bespoke digital and virtual events. This may require oversight or on-call responsibilities for events running outside of normal working hours.
2. With a strong focus on operational delivery this post will manage oversee the day-to-day functioning of, and the output of, the portfolio to increase student engagement, conversion, and satisfaction. To work closely with the UX team, insight team, and line manager to constantly improve the flow of users through the portfolio of platforms and channels. Proactively seek out digital trends and problems in performance or UX approach and work with relevant stakeholders to solve these problems to ensure an effective user experience.
3. To deliver activity on the platform (hosting events for example, supporting presenters or moderators) ensuring that your scope of work is in support of strategic market and marketing planning, and is well planned in advance and widely communicated. To work with MCI and other colleagues from across marketing services to encourage a collective development of events focussing on relevant themes and topics which are developed with and communicated to colleagues that are in line with student recruitment cycle.
4. To be a platform expert and as such be the go-to person for advice and guidance, ensuring your work supports the goals of others; to liaise with external suppliers and to stay ahead of technical developments that can make a difference to how we operate. To build strong relationships with IDG.
5. To deliver regular training and support a user network. Ensure that all digital pages, assets, and content are accessible in line with the University's requirements, and compliant with UK GDPR laws.
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