Marketing Officer

**Full Time, Permanent**

Working within a team of marketing professionals you will be responsible for helping us develop and deliver marketing strategies for WMG’s Education Programmes working with both clients and potential students.

Passionate about your career in marketing, you will manage your own projects and be responsible for planning and implementing them from start to finish, you will need to be organised, have exceptional attention to detail and a hands-on approach.

Your role will vary and will include the full spectrum of marketing activities including producing digital content, planning social media, writing copy and editing the website, organising and attending events, conducting market research, producing marketing campaigns and much, much more.

To be successful, you are someone who already has had a significant amount of marketing experience and can bring enthusiasm, ideas and initiative. You will have excellent interpersonal skills and strong written and verbal communication abilities. You will demonstrate your creativity to prepare, produce and distribute marketing collateral to the right audiences, at the right time. You’ll also need to be familiar with - and comfortable - working to brand guidelines and tone of voice. You’ll have experience of planning content for campaigns and websites, which supports marketing plans and content strategy, ideally including previous experience of creating digital content such as videos.

You should be able to work with a range of stakeholders, including academics, senior staff and teaching teams to deliver across a number of marketing plans and activities.

You will be educated to degree standard or equivalent, and experience of working in Higher Education is desirable.

In return we will provide you with a great range of benefits which include an attractive pension scheme, 30 days holiday plus bank holidays and Christmas closure, some fantastic savings on a wide range of products and services, and excellent learning and development opportunities.

**About us**

Warwick Manufacturing Group (WMG) is the largest academic department at the University of Warwick, with a total annual income of £115m. The department has over 800 people working across ten dedicated research and education centres on the Warwick campus, plus collaborative centres in seven countries. WMG continually invests in state-of-the-art facilities and expertise to keep us at the forefront of innovation in our research, education and knowledge transfer activities. Passionate about manufacturing, innovation and technology, WMG is an exciting, dynamic and forward-thinking organisation, with industrial relevance and academic excellence at the heart of everything we do.

Interview Date: TBC

**JOB PURPOSE**:
**To provide marketing support to our Marketing Manager - Education and play an invaluable role in delivering marketing strategy and activities for WMG’s Education Programmes.**

**DUTIES AND RESPONSIBILITIES**:
1. To contribute to the development and delivery of the marketing plans for a wide portfolio of education programmes which could include Degree Apprenticeships, Part-time Master’s, UK-China Programmes and the WMG Skills Centre, in consultation with the Marketing Manager - Education.

2. To lead on delivery of marketing campaigns for different segments of our education portfolio to meet marketing objectives, ensuring the Marketing Manager is updated and activities are data driven and measured.

3. To prepare, organise, attend and manage events and exhibitions both on and off site.

4. To plan and deliver social media campaigns, developing digital content including videos generating ecards, researching hashtags and influencers, generating engagement and relevant new followers, proactivity seeking out the latest trends and assessing relevance for WMG.

5. To produce marketing collateral for campaigns and our education portfolio (posters, flyers, brochures etc.) This can include involvement in the concept, copywriting, photography, design and distribution of the materials. This will involve negotiating with internal and external suppliers for design and print, monitoring and maintaining stock levels of marketing materials and sourcing images/arranging photoshoots for materials.

6. To provide advertising support including briefing agencies or suppliers, sourcing appropriate print and online media and confirming key details such as audiences served, key deadlines and format requirements.

7. To provide marketing support to Education Business Development colleagues, working with them to generate leads and interest in our programmes.

8. To support student recruitment conversion to enrolment activities and deliver ‘keep warm’ campaigns with the Education Administration teams for Part-time post-graduate programmes and short courses.

9. To support the website strategy including writing engaging and impactful content for the web, researching keywords, writing meta data for S